Natasha Agarwal Email & Phone Number

London, England, United Kingdom

•Led campaign pitch for Zen Diamonds, enhancing brand awareness and engagement through extensive research and strategic decisions.•Defined target consumer segment using demographic, behavioral, and psychographic tools, based on primary and secondary research on customer behaviors and values.•Developed a comprehensive marketing strategy aligning with Zen Diamonds' long-term goals, including a compelling and creative campaign idea.•Implemented a media plan with a mix of outdoor, social media, and influencer outreach to effectively reach and engage the target customers.•Created a robust digital strategy, optimizing the website, selecting keywords, and utilizing SEM techniques for enhanced online presence and targeted traffic, complemented by engaging social media adverts for brand awareness and engagement.

London, England, United Kingdom

•Formulated a solid marketing strategy for Citrus Cycle, including environmental, company, customer, and competitor analysis. Created a month-to-month execution roadmap with KPIs for evaluating effectiveness.•Identified meaningful market segments, selected target segment(s), and developed a strategic marketing mix (brand, product, price, distribution, promotion) within a £25,000 budget.•Engaged in secondary, quantitative, and qualitative research to gather insights for strategy development, market segmentation, and positioning. Generated customer insights and justified recommendations.•Ensured evidence-backed marketing plan through research-based decision making. Collected, analyzed data, derived insights, and justified strategic decisions. Detailed methodologies and analysis procedures included.•Applied core marketing principles (market analysis, segmentation, positioning) to create an effective plan. Proficient in strategic thinking, data analysis, and budget management in startup environment.

• Salesforce Certification Preparation• Gaining the skills necessary to fulfil the role of a Salesforce Administrator

• Started an online thrift store on Instagram in December 2020 (@fromourhometoyours__)• Managing Store's social media accounts and completed over 80 orders in 10 months• 1200+ followers with organic social media marketing and content marketing• Created infographic and video content with platforms like Canva, Inshots and Procreate• Maintained content calendars to align with social strategy to increase efficiency• Developed Instagram campaigns with followers participating in social media giveaway/games.Key Learnings - Research Skills, Content Creation, Copywriting, Graphic Designing, Networking, Analytics and Client Interaction Skills

India

•Developed and executed marketing strategies across a variety of industries, including FMCG, Hospitality, Publishing House, and Liquor industry; using a variety of marketing tools and platforms.•Identified trends and insights, and optimized spend and performance based on insights, against KPIs such as conversion rates, engagement rate, and bounce rate.• Planned, executed, and measured the performance of all digital marketing campaigns across all digital channels.•Instrumented conversion points and optimized user funnels, collaborated with internal teams to create landing pages and optimize user experience, and evaluated emerging technologies and provided thought leadership and perspective for adoption.

University Of Delhi

• Social Media Manager of Girl Up Glow, a UN Foundation initiative to promote peace, justice and equality• Managed the Club's Instagram page and achieved 30% follower growth• Operated all social media campaigns, utilizing the platform to raise awareness on topics like Sexual Harassment, Menstrual hygiene, Mental Wellness etc.• Formulated long term growth plan for the club's Instagram channel - scripted, scheduled, filmed, edited and posted videos and reels weekly• Improved page content, keyword relevancy, and branding to achieve search engine optimization (SEO) goals.• Collaborated with other clubs/organizations to conduct online workshops• Hosted a Fundraiser in collaboration with ‘Project Khel’ to raise funds for the underprivileged to showcase their athletic skills at an international level

Gargi College, University Of Delhi

Gargi College,University Of Delhi

Gurgaon, India

Tasks undertaken - worked on in-house tools like Taleo and iRefer to process referral duplication cases, vendor cases from placement support , uploaded direct profiles and uploaded profiles for actuarial drivesSorted and organized files, spreadsheets and reports.Key learning - Taleo, iRefer, Communication skills, Professional Skills

Msc Marketing Stretegy And Innovation, Marketing

Bachelor Of Arts - Ba, Economics And Political Science

Activities and Societies: Proctor of Navdrishti ,the student association for Bachelor of Arts department for session 2019-2020 Executive.

Business/Commerce, General

Percentage - 92.25%