Natasha Murphy Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Working with Penn Medicine, within the University of Pennsylvania Health System, I have managed strategic service line marketing for cancer, solid organ transplant and pulmonary services. In this role, I have defined and implemented marketing strategies to build brand awareness and drive new patient volume in support of the business objectives of each program. I work both independently and in conjunction with client teams to identify the most compelling and appropriate messages and manage the execution of defined strategies. I have managed internal teams and external agency resources to deliver high-impact marketing communications that have changed audience behavior and increased preference. I have done this using a multi-channel marketing mix with an emphasis on innovation in the digital space. The success of my work with Penn Medicine has been built on collaborative relationships, deep industry knowledge and innovative thinking.

Yardley, Pennsylvania

Oversee all aspects of the publication process for high profile association products and portfolios, including working with production, design, marketing, customers and sales.* Develop editorial work plans including but not limited to budget and timelines.* Partner with client leadership and internal creative teams in the development of new products.* Project management throughout development process and deployment of products* Work with Managing Editor to establish schedules and improve processes * Work with the entire team, including external vendors, to maintain deadlines and timely handoffs.* Lead weekly update meetings with internal and external stakeholders* Provide consistent communication with all team members regarding status of all projects.* Coordinate work flow between freelance writers, subject matter experts and in-house staff.* Supervise Senior Editor and freelancers as needed.

Greater Philadelphia Area

Developed and implemented marketing activities for Penn Medicine Heart & Vascular Service line in collaboration with Director of Marketing and service line leadership. Developed strategy and goals for each campaign; evaluated & reported impact & outcomes. Implemented new social media platforms as part of ongoing digital and community engagement strategies.Maintained collaborative working relationships with members of the service line administration and physician leadership to develop and execute the strategic marketing plan. Managed internal work flow between Web, Creative Services, Physician Referral & Marketing teams. Served as liaison to advertising agencies to direct, create & produce multi-channel mass media efforts. Developed & implemented digital campaigns in collaboration with external vendors & internal digital team. Initiated and implemented micro-market, sponsorship and community outreach tactics to promote Penn Heart & Vascular satellite services to create awareness and build business in specific target communities.

Philadelphia, Pa

Responsible for planning, implementing and evaluating strategic marketing initiatives for assigned clinical services, and related marketing activities, in support of overall CHOP Institutional strategic growth. Manage marketing strategy development and implementation working collaboratively with service line and hospital administrators, physician leaders, marketing, physician relations and continuing medical education. For assigned areas, manage development of all collaterals, web/social media presence, and outreach events. Oversee budget spending throughout the year for assigned clinical service lines and initiatives. Serve as primary strategic marketing liaison for CHOP Cardiac Center, Division of Orthopaedics and Hospital Foundation (in addition to other service lines as needed). Develop and implement comprehensive annual strategic marketing plan for CHOP Cardiac Center--market assessment, demographic and referral pattern review, definition of key differentiating messages and strategies to be implemented to achieve projected growth.

Greater Philadelphia Area

Account Director2003-2004Manage brand strategy, media and creative development of advertising for national brands. Market and consumer research. Budget management. Competitive market reviews and analysis. Present creative and media recommendations to gain consensus and move projects forward. Manage community and sports event sponsorship advertising. Part of new business development team contributing to market research, strategy development and presentation to prospects.Senior Account Executive2002 – 2003Work directly with clients and agency team on the development, implementation, production and media placement of a successful integrated corporate image advertising campaigns. Develop messaging strategy for creative development. Manage client budget, market and competitive analysis with detailed monthly reporting.Account Executive2001 – 2002Coordinate the development, production and media placement of integrated corporate image advertising campaigns. Manage development of client website. Budget management and competitive analysis with monthly reporting.Junior Account Executive1999 – 2001