Leading DISQO’s thought leadership initiatives by developing industry reports, writing engaging blog articles, managing social media, and overseeing public relations efforts.Collaborating on content strategy, conducting data analysis, and managing content initiatives to align with company goals and enhance brand messaging.

Driving the creative strategy and execution of content marketing and brand communication strategies, approving content, and managing scopes, deliverables, and campaigns to ensure all parties stay true to the strategic vision, voice, and budgets across channels.Developed and executed innovative content marketing strategies that increased organic agency web traffic and client acquisition.Oversaw the strategy and creation of whitepapers, case studies, eBooks, blogs, ads, social media, email, website content, integrating UX, SEO, and AI best practices.Mentored and trained a cross-functional team of copywriters, managing content marketing projects simultaneously for clients in tech, finance, healthcare, and retail sectors, providing comprehensive editing and quality assurance. Crafted compelling thought leadership content for global audiences, with a strong focus on storytelling and customer engagement in both visual and written formats. Collaborated with internal and external executives, designers, and copywriters to support timely product launches, sales initiatives, and customer retention efforts reporting on key performance indicators and growth quarterly. Established a robust analytics framework to track and measure the performance of content marketing campaigns harnessing performance metrics, A/B testing, and customer research to refine strategies and maximize engagement.

Led the strategy, design, and curation of content marketing, website production, and social strategies for inbound and client-facing digital marketing projects. This spread across diverse web, e-commerce, and social media channels like Instagram, Facebook, and YouTube for D2C brands across diverse industries and verticals.Developed and published weekly editorials on various blogs and websites helping drive two million+ direct-to-consumer sales from 2021 to 2022. Created and managed a content calendar to ensure consistent delivery of high-quality content aligned with brand messaging and marketing goals.Leveraged advanced SEO tools (e.g., SEMrush, Moz) to conduct keyword research, monitor rankings, and improve content visibility.Collaborated with cross-functional teams to create content that supports product launches, sales initiatives, and customer retention efforts.

Directed SEO marketing and advertising campaigns to build brand confidence and increase sales, converting 73% of single project clients into recurring marketing clients. Guided 20 + custom website development projects, increasing the profitability of both turnkey website design projects (by 32%) and content marketing projects (by 58%).Built framework and delivered specialized marketing content in a highly competitive segment, retaining 100% of clients whose ongoing work I developed.

Worked as part of a small team directly with 3hive Record Lounge in the retail industry to create a new customer experience to increase revenues. Performed deep customer research and insight discovery using various quantitative and qualitative tools to gather and analyze data. Used the data to create a customer journey and ideate potential solutions.Built prototypes to test and experiment with the target audience to measure feedback and observations. Made iterations to refine the final delivery. Throughout this entire process, we presented each stage of our work to the client in a continuous feedback and iteration loop.

Facilitated wholesale European product sourcing and material supply chain logistics for $30 000 + orders.Oversaw logistical procedures for large international product shipments and contracts with regional buyers and worldwide retailers (Nordstrom, Saks Fifth Avenue, Macy's, and Neiman Marcus)Assisted in accounts receivables, preparing and delivering bills receivable, invoices, and bank deposits.

- Enhanced customer fulfillment needs through proactive and clear communication monitoring techniques.- Developed and implemented a dynamic customer service outreach program.