• Lead the planning, execution, and optimization of Amazon digital marketingcampaigns, including Sponsored Ads (Search) and Amazon DSP.• Align with Sales team to determine optimal TACOS, taking into account overall margin and SKU margin• Optimize merchandise listings for search visibility and conversion, including content creation, keyword placement, and A/B testing.• Conduct keyword exploration and implement SEO strategies to enhance organic search rankings and visibility on Amazon.• Analyze performance metrics and campaign data to identify trends, insights, and opportunities for enhancement within digital marketing program• Collaborate with global, cross-functional teams to align marketing initiatives with overall business objectives and product priorities.• Drive continuous improvement through testing, experimentation, and optimization of advertising and marketing tactics.• Create go-to-market strategy for new product launches, including identifying target audience, messaging, and promotional channels.• Monitor and manage advertising budgets, ensuring efficient allocation and ROI-driven decision-making, and aligning spend to budget monthly to stay within advertising accrual.• Conduct customer journey mapping with the goal of optimizing ROAS.• Present findings, recommendations, and performance updates to stakeholders at all levels, including senior management.• Stay updated on industry trends, best practices, and changes to Amazon's advertising ecosystem to ensure our strategies remain competitive.