Nathan Taylor Email and Phone Number
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An inquisitive and tenacious global marketer with over 15 years experience of delivering maximum value from all sources of market research and insight to generate significant competitive advantage (and drive profitable growth) within Blue Chip companies.Strong expertise in identifying breakthrough insight, through an insatiable drive to understand consumer behaviour, with the confidence to take this forward at all levels of seniority in organisations (internally and externally) to drive marketing action. Advocates and exudes a collaborative leadership style, within a matrix management structure, in managing both direct and indirect teams. Significant experience of working on international studies across multiple global markets, specifically within the emerging (growth) markets of China, India and South East Asia.Specialities: Customer insight, Customer experience, International research, Segmentation, Trends, Proposition development.
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
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Global Consumer Futures And Portfolio InsightGoogleLondon, Gb
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Global Strategist, Human & Cultural FuturesUnilever Jan 2016 - PresentLondon, United Kingdom -
Head Of Category InsightIglo Group Limited Feb 2015 - Dec 2015 -
Head Of Global Insight (Dulux)Akzonobel Sep 2011 - Jan 2015AkzoNobel, the leading global decorative paints and coatings (€4bn) business operates in 80 markets worldwide. Dulux, its flagship brand has a market value of €2bn.Responsible for keeping consumer insight at the heart of the development of the Dulux brand globally and aligned to its global strategy of “adding colour to people’s lives”. Established and implemented best practice global protocols (eg. Brand Health), selecting best in class agency partners, for consistent and comparable analysis of key measures. Created a platform for global brand development, clustered around core consumer needs, to advance a global Dulux brand architecture. Developed a global usage and attitude study to identify and size touch-points in the consumer decision journey for comparison across markets. Maximised channel distribution opportunities for the brand through a focused understanding of consumer shopping behavior to drive category growth plans. Developed new opportunities for the brand by understanding embedded cultural insights.MRS Awards 2014, Finalist, International ResearchMRS Awards 2013, Finalist, New Consumer Insights -
Global Insights ManagerAkzonobel Jan 2009 - Aug 2011Devised, implemented and embedded a multi-dimensional global ‘needs states’ consumer segmentation model, validated across 27 markets worldwide, to provide a common language for the business to utilize in strategic marketing planning. Identified key macro and consumer trends impacting on global consumer behaviour, to drive both innovation planning and research and development activity. Developed alongside the Global Brand Director (Dulux) a common global communications campaign ‘Lets Colour' and a single global brand identity for Dulux. Developed a uniform global approach to measure social media activity and in unison provide ongoing analysis of consumer ‘sentiment’ towards the brand that drives impact on local marketing plans.
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Emea Insights ManagerIci Paints Dec 2006 - Dec 2008Focus on understanding the drivers of consumer brand development and growth in both mature (Western European) and high growth (Eastern European) markets to support strategic marketing decisions. Provision of insight consultancy to support the launch, and subsequent sales development, of the Dulux brand within new markets, eg. South Africa, Dubai, Israel. Setting a consistent approach to brand health tracking, across all European markets, to identify consumer inflection points to drive sales. Negotiating a single European contract with a global partner for market and brand share measurement. -
Uk Insights ManagerIci Paints Apr 2004 - Nov 2006Strategic insight analysis for the UK decorative paints business. Delivering holistic insight summaries to drive brand activity within ICI Paints' key market. Responsibility for ad hoc market research projects (both qualitative and quantitative) to support all marketing activation programmes (new product development, communications). Utilising new market research techniques to uncover consumer insights to support the UK brand portfolio: Dulux, Cuprinol, Hammerite and Polycell. Provision of competitor analysis and understanding into parallel markets to drive brand planning.
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Brand Advertising ManagerRoyal Mail May 1999 - Mar 2004Responsible for the development and co-ordination of both Royal Mail’s consumer and business advertising activities to drive profitable mail volumes - specifically the much acclaimed ‘I saw this and thought of you’ campaign. -
Product ManagerRoyal Mail Apr 1998 - Apr 1999Responsible for the development of the core product range, including preparation for the national launch of self-adhesive stamps. Lead on the overall marketing strategy to support the greetings card market: development of Christmas and Millennium consumer communications campaigns.
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Sales Account ManagerRoyal Mail Jul 1996 - Mar 1998Managed a portfolio of customers within the retail sector, including Harrods, Liberty, Laura Ashley.
Nathan Taylor Skills
Nathan Taylor Education Details
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The Institute Of Direct MarketingDiploma In Direct Marketing -
Diploma In Marketing
Frequently Asked Questions about Nathan Taylor
What company does Nathan Taylor work for?
Nathan Taylor works for Google
What is Nathan Taylor's role at the current company?
Nathan Taylor's current role is Global Consumer Futures and Portfolio Insight.
What is Nathan Taylor's email address?
Nathan Taylor's email address is na****@****ver.com
What is Nathan Taylor's direct phone number?
Nathan Taylor's direct phone number is 01753 8*****
What schools did Nathan Taylor attend?
Nathan Taylor attended The Institute Of Direct Marketing, Chartered Institute Of Marketing, University Of Plymouth.
What are some of Nathan Taylor's interests?
Nathan Taylor has interest in Travel And Triathlon.
What skills is Nathan Taylor known for?
Nathan Taylor has skills like Consumer Insight, Market Research, Customer Insight, Brand Management, Segmentation, Sales, Brand Equity, Marketing Management, Fmcg, Shopper Marketing, Consumer Behaviour, Customer Experience.
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1cognizant.com -
3fraymangroup.com, microsystems.com, cujo.com4 +163059XXXXX
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Nathan Taylor
Founder & Director At Immersive Innovation > Designing And Creating Digital Platforms To Improve Accessibility To The Arts, Information And Education.Greater London1gmail.com -
Nathan Taylor
Former Recruiter And Recruitment Systems Specialist - Now Taking On New Challenges And Pursuing My PassionsGreater London3mouchel.com, matchtech.com, wspgroup.co.uk3 +120780XXXXX
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