Natrada Amonrattanaket Email & Phone Number

Bangkok, Th

- Planning and implementing online media plan, including media mix allocation & targeting details, from ad hoc to always-on campaigns across various clients’ industry; LINE, SCG, and RS Livewell- Conducting and reporting media performance report, ranging from weekly to yearly reports, with insights and recommendations provided- Monitoring and optimizing online media performance along with Media Optimization Team to achieve clients’ KPIs and expectation- Supporting day-to-day clients’ tasks from internal and external parties to ensure all works going smoothly within the time frame, and ensure clients’ satisfaction

- Monthly tracked NIVEA’s competitors’ movement, media tactics, and media spending both online & offline- Created weekly media performance dashboard in Looker Studio (Google Data Studio)- Did post-campaign reports and suggest key learning & brand’s next steps

- Do monthly media performance reports both adhoc & always-on campaigns- Conduct market research & competitors review of customers’ account; H&M, SANSIRI- Suggest Online Media Plan for a house project (as a midterm project)- Research keywords & search volumes, and prepare text ads for SEM campaigns; SANSIRI, H&M, MILO - Set media target audience for Facebook Campaigns

- Design and create online content to support upcoming and ongoing events published through various brand’s own media; Facebook, Instagram, TikTok, LINE and website to boost traffic to department stores- Manage MBK Center Instagram account and gained 200+ followers and increased ER by 5% throughout internship period- Check and report online contents’ performance in LINE, Facebook, Instagram for further decision about content type and media use