Yahsin (Natalie) Tsai Email & Phone Number

London Area, United Kingdom

Summary:As a Web Content and Engagement Specialist for STEP UK, I lead UX research, content optimisation, and digital performance initiatives for a global platform serving 21,000 members across 96 countries. By leveraging user feedback, data analysis, and SEO best practices, I’ve driven significant improvements in user satisfaction, engagement, and web traffic.Highlights:-Led UX research initiatives, optimising user journeys and refining content strategy based on user insights… Show more Summary:As a Web Content and Engagement Specialist for STEP UK, I lead UX research, content optimisation, and digital performance initiatives for a global platform serving 21,000 members across 96 countries. By leveraging user feedback, data analysis, and SEO best practices, I’ve driven significant improvements in user satisfaction, engagement, and web traffic.Highlights:-Led UX research initiatives, optimising user journeys and refining content strategy based on user insights. This resulted in a 25% increase in user satisfaction across our global platform.-Spearheaded a data-driven content optimisation strategy using GA4, Hotjar, and A/B testing, which led to a 2.8% increase in pageviews and a 2.8% reduction in bounce rates.-Implemented SEO best practices, addressing over 50 problematic search queries and improving meta descriptions. These efforts drove a 9.6% increase in organic search traffic and 18% growth in new users.-Collaborated with design and development teams to redesign over 500 pages, enhancing user experience and reducing friction points in the customer journey.-Presented monthly data-backed reports to senior management, showcasing UX/UI improvements and driving a 15% uplift in key performance indicators (KPIs).-Managed ongoing UX audits, improving UI, CTAs, and responsive web design (RWD), contributing to a 25% rise in user satisfaction.-Ensured 100% adherence to W3C AA accessibility standards for three websites, improving overall accessibility for all users.-Coordinated the publication of 30+ articles bi-monthly and quarterly using Drupal (CMS), ensuring consistent and accurate content delivery. Show less

Summary:As a Freelance Content Curator, I partner with global brands to optimise their digital content through UX-focused strategies. I specialise in increasing engagement, boosting conversions, and enhancing SEO performance across industries such as fashion, real estate, and education.Highlights:-Developed and implemented UX-optimised content strategies, resulting in a 25% increase in engagement rates for various clients.-Applied A/B testing and SEO best practices to refine… Show more Summary:As a Freelance Content Curator, I partner with global brands to optimise their digital content through UX-focused strategies. I specialise in increasing engagement, boosting conversions, and enhancing SEO performance across industries such as fashion, real estate, and education.Highlights:-Developed and implemented UX-optimised content strategies, resulting in a 25% increase in engagement rates for various clients.-Applied A/B testing and SEO best practices to refine product descriptions and landing pages, leading to a 40% boost in campaign ROI for clients like Charles & Keith and nodstudio.asia.-Collaborated with marketing and design teams to craft user-centric content that supports seamless navigation and usability, improving conversion rates and driving higher user engagement.-Created 100+ articles across multiple industries, improving search visibility and 25% increase in search rates through targeted SEO and user insights. Show less

Remote

Summary:I worked remotely to analyse and optimise the performance of Facebook ads and digital content. My efforts focused on improving content relevancy, ad performance, and user experience and engagement across various social media platforms.Highlights:-Evaluated over 300 Facebook ads daily, improving ad efficiency and content targeting for global brands.-Contributed to increased ad performance by analysing and optimising content to better align with user behaviours and… Show more Summary:I worked remotely to analyse and optimise the performance of Facebook ads and digital content. My efforts focused on improving content relevancy, ad performance, and user experience and engagement across various social media platforms.Highlights:-Evaluated over 300 Facebook ads daily, improving ad efficiency and content targeting for global brands.-Contributed to increased ad performance by analysing and optimising content to better align with user behaviours and preferences. Show less

Taipei City, Taiwan

-Spearheaded a UX-driven content strategy for content farms, increasing daily views to over 3M+ and boosting brand engagement by 75% across 100+ Facebook pages.-Grew the company’s YouTube channel from 0 to over 10,000 subscribers and generated 3M+ views within 1.5 years through strategic content development and engagement tactics.-Created and managed over 5 Facebook fan pages, building them from scratch to over 10K likes, while using A/B testing and Google Analytics to optimise user… Show more -Spearheaded a UX-driven content strategy for content farms, increasing daily views to over 3M+ and boosting brand engagement by 75% across 100+ Facebook pages.-Grew the company’s YouTube channel from 0 to over 10,000 subscribers and generated 3M+ views within 1.5 years through strategic content development and engagement tactics.-Created and managed over 5 Facebook fan pages, building them from scratch to over 10K likes, while using A/B testing and Google Analytics to optimise user engagement.-Played a critical role in elevating the company’s Alexa ranking from 57th to 7th in Taiwan, driving a 150% increase in company revenue through viral content creation and strategic audience engagement.-Established partnerships with 100+ WeChat accounts in China, enhancing the company’s presence and increasing engagement rates across multiple platforms.-Oversaw and improved three multilingual websites (English, Spanish, Mandarin), working closely with engineers and native speakers to ensure culturally appropriate and user-friendly content.-Managed 100+ Facebook fan pages across diverse topics, increasing engagement rates by 75% through targeted content strategies.-Collaborated with business development and UI designers on client proposals, contributing to a 25% increase in successful pitches through persuasive content and strategic UX improvements.-Played a pivotal role in reducing staff turnover by 57%, redesigning the recruitment survey and management strategies, resulting in better retention and improved team productivity.-Reduced early attrition by 45% and improved new hire performance by 30%, contributing to a more efficient and productive workforce. Show less

Taiwan

- Arranged all the training lectures to Taiwan customers, including course logistics and video capturing/editing.-Organize and schedule appointments, submitted and reconciled expense reports, provided general support to visitors.

Master Of Science - Msc (Distinction), User Experience Design

Activities and Societies: 1.Volunteer internship ● Worked closely with the Community Brain and other UX students to develop personas, user.

Non-Degree, Korean Studies, 3

Reached Korean Level 3 certificate

Bachelor, Political Science, 3.66

Activities and Societies: - Program in 3C (Creativity, Innovation, Entrepreneurship; - Debate Team at NCKU Student Union(Welfare.

Exchange Program(Non-Degree), Journalism, 85

Activities and Societies: - Taiwan Students Sodality Member, attended several job forums regarding Taiwan Enterprises in China..

Exchange Program (Non-Degree), Political Science

Activities and Societies: Member at UH Asian Business Student Association , involved in Beach Clean Up Event. Starred in StopMotion video.

Education record