Nicole Bolin Email & Phone Number

Oregon, United States

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Drive the Coding and Marking business through innovative products. - Lead and develop new product business case reviews for market opportunities inclusive of financial analyses, alpha partner and ink strategy planning and pricing proposals.- Created the private label artwork strategy for regulation changes and spearheaded the contract/legal review, sales and customer communication as well as SKU analysis.- Conducted and reported on customer feedback regarding product portfolio and end-user applications enabling insights to drive product and ink roadmap planning.

Palo Alto, Ca, Us

Leverage expertise in planning, project management and operational excellence.- Drive a disciplined cadence of preparation, development, and pre-reviews leading to the final deliverable while also thinking ahead to catch problems before they arise.- Managed the development of Business Continuity Plans across 3DP including conducting table-top exercises to test plans and successfully closed the 3DP internal audit.- Co-built the HP 3DP Network of Women community from recruiting to creating committees and driving governance to ultimately launching the first annual kick-off.- Partnered with two organizations across three sites to create a quarterly newsletter building organizational culture and employee engagement.- Supported metric dashboard redesign as well as initiated and implemented quarterly cadence for Corporate/ELT metrics.

Palo Alto, Ca, Us

Partner to drive successful channel campaign activity and meet business goals. - Partner with top-tier commercial channel partners to implement print marketing campaign efforts (digital/social, lead nurturing, TV) that drive HP print initiatives.- Collaborate with Business Development to drive campaign assets to completion and communicate launch for large-scale printer installed base channel program.- Manage successful channel partner seed unit project to drive 42 reviews posted at product launch.- Create channel launch kits (digital assets and sales tools) to simplify commercial partner experience; pushes to over 100 channel partners.

Palo Alto, Ca, Us

Created region strategy and experimented with new ways to reach customers.- Developed annual Toner Marketing Plan to support $6.45M budget across U.S., Canada and Latin America inclusive of executive quarterly plan reviews. - Partnered with WW to pilot Eloqua demand gen A/B content test and managed digital banner ad campaign with sweepstakes/registration page component from lead gen/capture to lead qualify.- Launched the first U.S. toner social media campaign with innovative video and activated digital banner ad campaigns by securing $750K in incremental funds.

Palo Alto, Ca, Us

Re-energized sales team and delivered bottom-line results.- Managed and grew small-medium business channel program: Increased customer engagement 140% with a program ROI of 350% through program enhancements and high sales rep engagement. Conducted senior management quarterly reviews.- Expanded national B2B mail-in rebate; redemptions increased 67% with a $2M annual budget.- Improved customer satisfaction of mail-in rebate responsiveness by simplifying internal process.

Palo Alto, Ca, Us

Managed a large, complex portfolio and extended the line-up while optimizing the product lifecycle management.- Launched 55+ products & managed 100+ current products – set pricing strategy, trained 200+ Sales Reps, created selling tools, managed customer escalations, ensured technical accuracy of products in content management systems.- Built the Multipack product line extension, resulting in >$100M revenue in year 1.- Developed product obsolescence strategy from final build forecast to last reseller shipments by collaborating with operations.- Created and led process to manage WW packaging error to prevent channel partner and customer dis-satisfaction (process leveraged WW). ------Specialty Paper Product Manager------Extracted un-tapped opportunity from the Channel.- Established good-better-best product placement in three retail accounts; $500K incremental revenue.- Increased HP business with product expansion to the Food & Drug channel, secured three additional accounts through close partnership with sales.- Drove alignment with GBU strategy and product portfolio, communicated customer needs, competitive response and channel requirements.

Palo Alto, Ca, Us

- Generated $2M incremental revenue by securing secondary placements in-store during seasonal peaks.- Grew national promotions from one to 12 offers contributing to market share gains and share of voice.- Managed $1.6M budget for N.A. packaging inclusive of agency management and coordination with the GBU and N.A. category team.------Retail Sales Operations Program Manager------ Drove integration across organizations and in-store execution to meet business objectives.- Managed power cord recall project across six accounts utilizing three suppliers to inspect recalled printers. - Optimized 32,000 in-store events per year by analyzing store data with competitive presence to maximum HP’s presence in the right place, at the right time, showcasing the right product.

Palo Alto, Ca, Us

- Executed monthly purchases of approximately $2M for 17 parts across three production lines.- WW Project Lead: developed / implemented transition plan to qualify and source a new resin for inkjet cartridges.- Managed Supplier capacity for R&D and manufacturing product launches.- Managed Supplier’s to HP's business standards, set HP expectations, measured quarterly supplier performance, and led path-forward action plans.

Palo Alto, Ca, Us

Education record

Bachelor Of Science (B.S.), Business Marketing