Nicole Boltron Velasco-Hayes Email & Phone Number

Harlingen, Tx, Us

Dallas/Fort Worth Area

Write/ edit/ create content that fits within SEO best practices. Content includes: blogs, email marketing campaigns, internal emails, videos, video descriptions, social media posts, website copy and other related marketing material across multiple verticals for Canada and the United States Integrate and import content from previous Wordpress site into backend Craft CMS interfaceCreate/ edit meta tags, meta descriptions and other SEO-relevant content via website builder interfacesRepair broken links/ images/ etc. on official websitesStrategize and execute different campaigns for specific verticals, different members of the decision making process and stages of the sales funnelDistribute and schedule marketing content on official websites and social media channelsStrategize and perform A - B tests for engagement and activity for newslettersMeasure page ranking, engagement and activity of website, pages, search terms, campaigns and other relevant marketing materialsHelp found company’s social committee - The goal of the social committee is to host events to increase employee morale and community outreach. ResultsTraffic Increased by 15% from January to May 2018Blog traffic increased by 54% from January to May 2018Website traffic from social media sources went up 2X34% of May 2018 website traffic is organicAverage monthly views of YouTube videos increased by 56% Average video engagement increased after adapting video based on activity

Dallas/Fort Worth Area

Generate web traffic and qualified leads with strategic content creation (Visibility increased by more than 3.25% in less than 10 months)Create AP style descriptions, blog articles, voice over scripts, and Wordpress webpages optimized for (SEO) search engine optimization Video creation, photo editing, and website modifying with Adobe Creative Suite programs (Photoshop, Illustrator, and Dreamweaver)Distribute optimized content across multiple social media platforms with Hoosuite and TPNI EngageCollaborate with web manager to optimize user website experience (UX) and website testingDevelop new corporate and internal website with web managerCoordinate with sales department for future industry conventions and events Update Zoho CRM information of clients, qualified leads, unqualified leads, and miscellaneous contacts Develop and manage internal newsletter and employee portal for Stealth and UCITCreate social media calendar/plan and website mapsAssist in website and blog project planning and executionDesigning and ordering of marketing materials

Houston, Texas Area

Product Manager - A complete understanding and organization of the information with all of the SHANY products. Information must be up-to date and accurate in all market places. This includes (but is not limited to): Ingredients, origins of Ingredients, manufacturers, sale trends, MSDS files, hazmat information, product uses, product descriptions/instructions, images, UPC's/SKU's/Identification numbers, certifications, inventory, logistic information, and all files associated with a product. Other responsibilities are the implementation and creation of new products onto necessary market places. Product Development Manager - The detailed supervision and participation of/with the New Product Development Team which included tasks are: (but not limited to) research, content writing/creation, discussions with manufacturers, traffic management, and designing, while remaining in budget.Project Manager - The management of projects associated with products, this includes (but is not limited to): Launching, Advertising/ Marketing / PR Campaigns, introduction of products to new marketplaces (domestic and international), creation of more than 70 Amazon A+ PagesCopywriter:- Creation product full descriptions, short descriptions, keywords, and titles within the parameters for all marketplaces. Designer: Direction or production design of packaging for items and Produce/ Art Direct photoshoots. This includes the: creation of eight packaging/marketing materials, assistance/direction of seven packaging/marketing materials, Producer/Art Director of four photoshoots Marketplace Manager: Manage the products in the respective Vendor Central Platforms of: Amazon.com, Amazon.uk, Amazon.ca, and Rakuten and shanycosmetics.com via Channel Adviser. All marketplace duties include: the identification/ fixing of errors, product disputes, price adjustments, coupon/ promotion strategy and implementation, product information updates, and customer service.

Houston, Texas Area

New Product Line: In late 2014, SHANY released its new line of cosmetics created in the U.S.A (cruelty-free)without Paraben and/talc. With our product development team, I created the descriptions, checked/ edited ingredients, created shade names, served as a contact between our manufacturer and SHANY, managed and updated product layout designs, and various levels of checking and management of content to ensure accuracy and consistency across all platforms.Public Liaison: I am the liaison and main contact between SHANY cosmetics and the agencies we work with. I communicate with customers, bloggers, and potential buyers directly, manage public outreach programs, and create/manage in-house corporate events to keep company morale at a constant high.Product Details and Content Management: Created and compiled spreadsheets of ingredients used in SHANY products with their chemical makeup/origin and vegan status/gluten-free status. I schedule product photo shoots, provide art directions, and organize product photos accordingly depending on SKU and vendor.

Houston, Texas Area

Research and organization of important client and prospective client information and data, idea generation, moderator of Harwindrive.com, and traffic management.Heavy use of research databases, Microsoft Excel, and Word.

Irving, Tx

Research, admin duties, and miscellaneous tasks for the president and clients. Primary clients: National Society of Hispanic MBA's (NSHMBA) and Big Brother's Big Sisters: Big Shot Little Shot

Lewisville, Tx

Responsibilities: for both parties, managedinventory, updated websites, administrative duties,and dress running.

As of Summer 2012, the responsibilities of Director of Technologies and Director of Communications merged. The Director of Technologies erves as a digital liaison to current and prospective members, faculty, and marketing professionals in the metroplex. This is achieved through the management of the social media sites and the official UNT AMA Newsletter.From Spring 2012 to present, I am the founder and editor-and-chief of the UNT AMA newsletter.

Denton, Tx

I assist graphic designers, an art director, and the Director of Graphic Brand Management as a Student Graphic Designer. My Responsibilities include: editing, checking, and providing research for collateral, website, and student contributor to The North Texan (magazine) used to market the university using: Microsoft Word, Adobe Photoshop, InDesign, Dreamweaver, and Illustrator.

Dallas/Fort Worth Area

Marketing Intern Responsibilities: research, search engine optimization, graphic design, PR activities, and anything else the supervisor finds necessary for marketing a new service

Denton, Tx

I serve as a liason between the executive board and members. I send information about meetings, guest speakers, press releases, and events for DFW AMA. I use email and FacebookI write summary articles about our meetings and provide a transcribed version of the the meeting whenever we have a guest speaker.All information can be found on the UNT AMA website.I serve as an admin for the UNT American Marketing Association fan page (Under Construction)

Mercedes, Tx

Graphic Design Intern Responsibilities: created graphics for articles and redesigned ads for local businesses

Edinburg,Tx

Videographer Responsibilities: planned, shot, and edited material for the University of Texas Pan-American events using a Cannon XLR and Final Cut Pro