Bryan Mckeon Email & Phone Number

Egg Harbor Township, Nj, Us

Remote

• Work closely with clients to develop innovative assets after conducting in-depth content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis• Execute annual strategies designed to solve problems for clients in a variety of industries• Distill data & results to share success for clients’ goals on a monthly and quarterly basis

Raleigh-Durham, North Carolina Area

• Manage SEO strategy for more than a dozen B2B and B2C websites.• Lead a team of SEO specialists through project management, prioritization and mentoring team members to help grow their SEO skills.• Work with engineering and the UX development team to ensure SEO requirements are met on current sites, newly developed code and during any new site launches/site migrations.• Audit websites for technical and indexation issues regularly and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Perform ongoing keyword discovery, expansion and optimization• Develop and implement link building strategy• Monitor and create reports and dashboards to keep track of key performance indicators (KPIs), evaluate performance issues and provide recommendations and implement strategies in accordance with the data.

Raleigh-Durham, North Carolina Area

• Manage SEO and web optimization for Relias.com• Report on web analytics for multiple Relias properties.• Create dynamic analytics dashboards that incorporate multiple data sources including Google Analytics, Google Search Console, WordPress, Marketo, and Salesforce.• Ensure site health through index monitoring and correcting metadata issues.• Work cross-functionally to successfully complete website migrations.• Internal stakeholder for SEO strategy on multiple international web properties.• Manage web collateral organization, replacement, and associated UTM codes.Results:• Implemented a blog post strategy that saw increase from 4k to 25k views per month.• Led 3 full website migrations without any traffic loss or negative repercussions.• Oversaw monthly organic traffic growth of 162% since 2017.

Raleigh-Durham, North Carolina Area

- Maintained company website. Reported on traffic, usage metrics, and rankings.- Helped increase vertical demo request conversion rates 225%.- Sought out and corrected site issues, inconsistencies in formatting, SEO opportunities.- Ensured web content programs were integrated with Marketo and tracked the success of those campaigns.- Led the successful migration of an acquired company's website which led to a 3x increase in vertical-specific organic traffic.

Raleigh-Durham, North Carolina Area

Freelance work for CastleRock REO- Managed proprietary company software.- Responsible for designing mockups and user guides for new features.- Managed software developer’s progress, billing, and completion of weekly feature releases.- Responsible for UX/UI testing and managed the completion of new company website (Wordpress).

White Plains, Ny

• Handled all aspects of marketing and advertising including company website and proprietary software.• Managed customer contact database and doubled the company’s new leads database..• Built the Marketing department from 1 person to managing a 3 person team.• Increased website traffic by 400% from 1st year. Grew the company Facebook page over 650% to nearly 10,000 likes.• Created and managed all direct mail, social media, e-mail, and SEO campaigns.• Created all social media updates and reported weekly analytics.• Launched a new Wordpress company website. Managed development, design, and wrote new content.

Tarrytown, Ny

• Prepared social media content, blogs, and analytics for social media outreach on a company and industry wide level.• Provided admin support to client teams including scheduling, meeting coordination, and billing support.• Monitored and grew a relevant social media presence for clients on Facebook including a Cumulus radio station.• Assisted in the design of various marketing and promotional materials using Adobe Creative Suites.

New York, Ny

• Assisted in social media strategy for leading lifestyle brands including Honey Nut Cheerios.• Utilized social media platforms such as Facebook, Twitter, and Foursquare to maximize consumer brand interest.• Implemented blogger outreach campaigns by compiling targeted lists and researching blogs.• Created unique content for a nationwide Foursquare campaign for Sports Authority.

New York, Ny

• Managed client marketing lists and tracked results through the company’s CRM system.• Supported marketing directors in project management internally and for clients.• Provided editorial and content support for the Enter:Marketing blog and client social media environments.• Responsible for creating marketing presentations and final reports for all client meetings.