Bryan Mckeon Email & Phone Number

Egg Harbor Township, NJ, US

Remote

• Work closely with clients to develop innovative assets after conducting in-depth content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis
• Execute annual strategies designed to solve problems for clients in a variety of industries
• Distill data & results to share success for clients’ goals on a monthly and quarterly basis

Raleigh-Durham, North Carolina Area

• Manage SEO strategy for more than a dozen B2B and B2C websites.
• Lead a team of SEO specialists through project management, prioritization and mentoring team members to help grow their SEO skills.
• Work with engineering and the UX development team to ensure SEO requirements are met on current sites, newly developed code and during any new site launches/site migrations.
• Audit websites for technical and indexation issues regularly and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy

Raleigh-Durham, North Carolina Area

• Manage SEO and web optimization for Relias.com
• Report on web analytics for multiple Relias properties.
• Create dynamic analytics dashboards that incorporate multiple data sources including Google Analytics, Google Search Console, WordPress, Marketo, and Salesforce.
• Ensure site health through index monitoring and correcting metadata issues.
• Work cross-functionally to successfully complete website migrations.
• Internal stakeholder for SEO strategy on multiple international web properties.

Raleigh-Durham, North Carolina Area

- Maintained company website. Reported on traffic, usage metrics, and rankings.- Helped increase vertical demo request conversion rates 225%.- Sought out and corrected site issues, inconsistencies in formatting, SEO opportunities.- Ensured web content programs were integrated with Marketo and tracked the success of those campaigns.- Led the successful.

Raleigh-Durham, North Carolina Area

Freelance work for CastleRock REO- Managed proprietary company software.- Responsible for designing mockups and user guides for new features.- Managed software developer’s progress, billing, and completion of weekly feature releases.- Responsible for UX/UI testing and managed the completion of new company website (Wordpress).

White Plains, NY

• Handled all aspects of marketing and advertising including company website and proprietary software.
• Managed customer contact database and doubled the company’s new leads database..
• Built the Marketing department from 1 person to managing a 3 person team.
• Increased website traffic by 400% from 1st year. Grew the company Facebook page over 650% to nearly 10,000 likes.
• Created and managed all direct mail, social media, e-mail, and SEO campaigns.
• Created all social media updates and reported weekly analytics.

Tarrytown, NY

• Prepared social media content, blogs, and analytics for social media outreach on a company and industry wide level.
• Provided admin support to client teams including scheduling, meeting coordination, and billing support.
• Monitored and grew a relevant social media presence for clients on Facebook including a Cumulus radio station.
• Assisted in the design of various marketing and promotional materials using Adobe Creative Suites.

New York, NY

• Assisted in social media strategy for leading lifestyle brands including Honey Nut Cheerios.
• Utilized social media platforms such as Facebook, Twitter, and Foursquare to maximize consumer brand interest.
• Implemented blogger outreach campaigns by compiling targeted lists and researching blogs.
• Created unique content for a nationwide Foursquare campaign for Sports Authority.

New York, NY

• Managed client marketing lists and tracked results through the company’s CRM system.
• Supported marketing directors in project management internally and for clients.
• Provided editorial and content support for the Enter:Marketing blog and client social media environments.
• Responsible for creating marketing presentations and final reports for all client meetings.