Co-founded a micro-studio with a game industry veteran who has experience in game design and QA. I led the creative side of development and was responsible for pitching to both the Xbox seed fund and publishers. I also worked as the main writer, level designer, puzzle designer, and character artist.Successfully pitched to Xbox UK for seed funding to build our first project prototype.+ Built a fully functional vertical slice and used it to secure a publishing deal for the project + Negotiated company restructure when my business partner’s circumstances forced his departure+ Pivoted the focus of the business following the restructure, moved to a work-for-hire model + Ensured that the publisher was fully reimbursed by completing 2 years of work-for-hire contracts

Contracted to provide creative direction services to a crypto startup. I led the Creative team working across 3D, 2D, and narrative design. Working with the tech and business teams to produce a gallery of interactive models. I personally created the 2D concept art, blueprints for all of the 3D character art, and worked with the design team to produce assets for marketing, social, and project collaborations.+ Led creative for VoxoDeus, the first large-scale interactive 3D NFT art collection on Ethereum. + Designed the product, wrote worldbuilding fiction, produced a style guide for all project copywriting.+ Participated in and led community livestreams and design process deep dives

Nest is a VC and startup accelerator investing seed to growth-stage startups. It focuses on entrepreneurial community, operating a workspace and hub called Metta. I worked with the team in Nest’s nascent stage to help with brand identity, tone, and to produce early stage content used by the founders to establish partnerships. I worked with the founder to understand and bolster his vision for the company, and later took the role of lead creative to help Nest startups to polish their brand.+ Joined Nest pitching weekends, sitting on the Nest side of the table with the board of directors and advisors to provide real-time feedback to startups. My role was to provide creative insight and feedback.

Fluid was an award winning brand and design based in Hong Kong, later acquired by PWC. I worked directly under the creative director to produce brand identity, taglines, editorial content, and marketing copy. I also met with clients to explore project needs and present completed work. When Fluid partnered with Foodie Magazine I joined the Foodie team as a food writer and columnist. + Clients I wrote for include: The Economist, Estee Lauder, WWF’s Earth Hour, HK Dog Rescue, LKF Group, Miele, WSJ Asia, HK Jockey Club+ Produced agency content including website copy and newsletters, along with taglines, promotional content, and brand voice for the agency-owned cafe and cocktail bar, Graze+ Worked with the ilovesoho team to write content for their online magazine reviewing restaurants and bars in HK’s SoHo dining location.

Editor for www.ILoveSoHo.hk, an online community–driven portal dedicated to the goings on in and around SoHo, Hong Kong.

Worked as scriptwriter and narrative lead for an independent comic book company founded in Hong Kong. I led the creative process for their series DevaShard, working with the company founder to realise his vision for a Mahabharata-inspired series of graphic novels.+ Conceptualised the world, characters, narrative for DevaShard+ Wrote the outline, and scripts for the first 5 graphic novels in the series+ Worked with the art team to design characters, environments, and establish the visual tone of the novels+ Produced briefs, art direction, and feedback for cover artists Simon Bisley (2000AD, Batman, Wolverine) and Frank Cho (Hulk, Mighty Avengers, Liberty Meadows)