• Managed 8 Own, OEM and distributer brands in BBQ accessories, fuel & outdoor furniture covers category for hardware & grocery retailers in AU, NZ & UK including Grillworx (exclusive to Woolworths), Grillman (exclusive to Coles), BBQ Buddy, Jealous Devil, Great Aussies Wipes, Polytuf, Grilled & Meteor (Mitre 10 NZ).• Lead category range development from ideation to launch, considering market trends and competitor analysis to ensure relevance in range and price positioning.• Analyze category sales performance through sales data and tools like Qlik, Quantium & IRI Synergy, identify market opportunities, and deliver revenue targets through sales growth and new product development.• Partner with sales, demand & supply team, field teams to manage category growth, whilst working on pricing and promotional strategy, forecast planning and implementation including GTM strategy and marketing activation plans.• Lead in developing & present range reviews submissions including planogram reviews to key channel partners including Woolworths, Bunnings, Coles, Mitre10 AU, MITRE 10 NZ, Metcash, Amazon, Homebase UK.• Within 6 months of joining the company, was promoted from Assistant Product Manager to Product Manager role.• Identified a popular US charcoal brand "Jealous Devil" for AU/NZ distributorship opportunity. Initiated and facilitated its onboarding under Mayo’s distributer brands portfolio and launched it in 2023 in Australia.• Identified a big gap in the BBQ accessories market and also found a key strategic Australian brand partner. Initiated and facilitated onboarding of "Great Aussie Wipes" under Mayo's exclusive distributorship. This alliance enabled Mayo gain market share in a $16M+ market in BBQ, pet, camping, household cleaning, automotive categories.

• Assisted category manager in various facets of category management including range reviews & range planning, new product setups, store communication, promotion planning.• Responsible for liaising with local & overseas suppliers throughout the product life cycle for new product development for home brands.• Plan key promo offers, and multi-buy accessory offers to increase basket size and uplift margins. • Partner with the marketing team to provide actionable insights in formulating marketing campaigns and signing off fortnight promotions.• Monitor promotions performance and develop revenue & margin reports.• Responsible for communication with company and franchisee stores teams to ensure greater customer experience with regards to ranging/stock-flow, new product launch assets. • Strategised & executed price mapping for franchise buy prices vs. retail prices for newBeefmaster range. • Developed training decks for all new product launches for staff training and websiteimplementation.•Managed new range launch implementations: assisted in range review, presented RRPs and franchise buy prices for the final range, created range assets for staff training and website.

• Started a Sydney based business “Belle Galerie” and developed a resort wear & homeware label Surbala focused on womenswear, homeware & accessories- planned core range categories and managed product life cycle.• Managed pop-up stores at major shopping centers including Westfield Miranda, Bondi, Chatswood and other key locations. • Managed to buy budgets, category planning, product development, local & overseas supplier relationships and negotiations.• Trained and managed sales team members. • Analysed sales data, regular stock management, keeping abreast with the latest trends to get new products in-store.• Channel management for different channels including in-store, online and shop in shop formats.• Planned & managed core range’s photo-shoot campaigns & branding material, liaise with online website’s buying teams for flash sales events.• Managed social media channels like Instagram & Facebook. Engaged with influencers to generate organic growth online and in-store.• Successfully ran pop up stores in various Westfield shopping centres in key Sydney shopping centers.• Liaised with the local womenswear Australian brands like Czarina, Urban lustre etc. for wholesale & opportunity buying.• Successfully planned and executed regular flash sale events with major online retailers like Brands Exclusive, Buy Invite, Mumgo.

Successfully analyzed & researched current fashion offerings of SISLEY and planned a merchandise range for A/W 09-10 for Sisley so as to catalyse the gradual transition of customising their product offering as per the Indian target market.

Led Retail Industry Research (CII-Deloitte Retail Survey 2008) for Deloitte in issues of talent management, supply chain / logistics and real estate in Indian context. Execution, Analysis & Report Generation of the survey carried out to analyze Indian Retail Industry in these three major fields. The coverage extended to 30 major Retail players in Delhi and NCR region.