MSQ, the UK’s fastest-growing marketing group, has launched a new global end-to-end Ai and People-Powered production agency to help businesses Make, Manage and Measure their marketing content, with data, tech, media and sustainability at the core of its operations.M3 Labs will bring together all of MSQ’s group-wide production expertise for the first time, uniting the capabilities under one entity with teams operating in London, Amsterdam, New York, Los Angeles, Shanghai and Singapore.The agency will combine MSQ’s brand and creative studio expertise with its cutting-edge Ai and tech tools, incorporating bespoke workflow management systems, sustainable platforms and MSQ’s Data offer to ensure speed and cost reductions and more valuable outcomes.

MSQ Source will deliver global storytelling through a local lens, connecting in-house teams and clients with the best production, directing, creator and influencer talent around the world. The approach means content can be developed with the same creative production rigour but in faster and more sustainable ways, using culturally diverse teams representative of the global markets that brands are trying to connect with.The global curated community of content creators is accessible instantly, through a newly developed workflow platform. Production partners vary from small agile teams to larger production companies with end-to-end capabilities, with directors, producers and transcreation services specialising in specific sectors.By directly managing partners at source, this dramatically cuts down the need for crews and project teams to travel, which often plays a major part in extending the carbon footprint of the production of a campaign.MSQ is a global group of diverse thinkers who blend human insight with data, technology and creativity to help brands join everything up, build closer customer relationships and drive accelerated growth.1200+ people13 officesOfficially the UK’s fastest-growing marketing groupExperience working with blue chip clients such as Diageo, Unilever, Vitality, The AA, Mars, Nasdaq and Vodafone.100+ awards won last year alone, including multiple agency of the year awardsThe first global marketing group to be carbon negative and achieved B Corp status in May 2023.Helped create 2023’s most watched Super Bowl ad across all platforms

Co-founder of Kernel Content Studios, a leading video innovation agency. Specialising in driving standout customer experiences through personalisation and data-driven video. As Creative Director I focused on the creative and production part of the business. Working closely with brands and agencies to make sure their personalisation, creative, and content strategies all line up with their business goals - driving maximum engagement, brand loyalty, and long-term revenue growth.Working with a broad range of clients like BT, EE, Honda, Facebook, Tesco, and PepsiCo. And thanks to staying on top of the latest innovations, creative trends, and video marketing best practices, we've been able to deliver some benchmark-beating results for our clients: increased loyalty, lowered customer churn and higher conversion rates with dynamic content, as well as ensuring we deliver Consumer Duty compliant content for our Financial Services clients. At Kernel, we're all about using the latest tech, like AI, personalisation, and data-driven video, to come up with innovative solutions that help businesses shine and hit their goals.

CLICKON is a world-leading media & entertainment company where creative and production meet to provide innovative content solutions, faster and more sustainably, on a global scale. With offices across North America, Europe and Asia. I was brought in to reboot their creative and production services in the EMEA region and international production. From pitch to delivery I Exec Produced TVCs locally and internationally as well as a broad range of branded content, live streams, influencer and stills campaigns for a range of brands from Expedia, to RIU Hotels, Expedia, Superdrug, TikTok, Lastminute, Sky, ANA Airlines, Japan Tourism, Abu Dhabi Tourism and Tate Modern. Broad range of international shoots in Japan, Kenya, Mexico, Abu Dhabi, Dubai, Brazil and US states including New York, Mississippi, Michigan, and West Virginia.Experience in leading teams, commissioning sustainable remote film and stills shoots + pitching creative and production solutions and working with AdGreen on the very latest in sustainable shoot standards.

Co founder of Signal Productions. A creative video agency and production company based in Soho.Built the business from the ground up from small branded content campaigns to ATL multi-channel campaigns for the likes of Schwarzkopf, Unibet and Discovery International. Led a team of strategists, creatives, and production staff. Broad role with main focus on creative and production whilst also overseeing new business development and the day to day operations of the company. Clients included Schwarzkopf, Twitch, Right Guard, Unilever, Fiat, Ford, Volvo, Opel, Canon, Vodafone, Mindshare, Mediacom, Google and a range of blue chip UK media owners.Extensive experience in TVCs, branded content, AR, live streaming, OOH and stills campaigns, from creative to pitch to execution and delivery. Managed productions throughout the UK + Berlin, Cape Town and Singapore.Picked up several awards from Commercial Campaign of the Year at the Drum Awards, Best use of TV sponsorship from Thinkbox and Campaign magazine pick of the week.

Responsible for all in house creative, production and commissions throughout Bauer Consumer Media.Responding to client briefs across TV, Radio, Print and Digital.

Responsible for all TV sponsorship, commercials and promotions production across Emaps 8 music channels.

Producing and directing short form programmes, OB’s, promos, live continuity.

Freelance Assistant Producer at Endemol, MOBO Awards, Three Tenors World Cup Concert.

AP on Channel [V] Music Awards in New Delhi 1997 & 1998

Writing, producing and directing for Star TV's music channel. Channel [V]