Neil Morton Email & Phone Number

Huntsville, Al, Us

• Lead cross-functional teams for design/develop efforts as well as build-to-print projects with fixed budgets and set schedules.• Responsible for developing contract bids by conducting kick-off meetings, creating pricing analyses, assigning clear scope of work to cross-functional teams and delivering execution plans to the USG customer on time.

Huntsville, Alabama Area

Huntsville, Alabama

Key Responsibilities:*Champion of growth and profitability within respective product lines.*Develop and execute market driven strategies that align with overall company strategic intent.• Successfully launched 7 new product lines in 3 years across multiple categories.• Maintained and grew market share in a down market.• Led cross-functional teams including Sales, Marketing, R&D and Operations through internal stage gate process from ideation to launch date and post launch reviews.• Managed legacy items to maintain and grow competitive positions.• Developed 3-year product roadmaps for Executive visibility.• Trained Sales, Marketing and Consumer Service teams on product usage, features, benefits and competitive advantage.

Tuscaloosa, Al

• Led students in the study of the world of business and marketing innovation and the development of innovations, including their role in helping businesses and other organizations survive and grow.

Birmingham, Alabama Area

Key Responsibilities:*Managed inside sales and sales analytics.*Managed the development of growth initiatives and sales strategies.• Developed sales strategies based on a “company-directed” framework for growing revenue and profitability.• Led annual bottom up sales forecasting effort across Fishing and Hunting brands.• Performed in-depth customer segmentation analysis and targeting.• Increased customer engagement by 25% for inside sales customers.

Birmingham, Alabama Area

Forecasting Manager – Pradco Outdoor Brands January 2015 – December 2015Key Responsibilities:*Interact cross functionally with Sales, Marketing, Finance, Operations and Branding.*Develop product forecasting for all hunting brands.• Designed forecasting models for each brand that led to in-stock rates of >97%.• Created forecasting standard operating procedures for all hunting brands.• Collaboratively led the development of Annual Operating Plans for all hunting brands.

Birmingham, Alabama Area

Key Responsibilities:*Lead the growth of new and existing products by managing all phases of the product life cycle.*Develop and implement product line strategies that exceed ownership and client expectations.• Successfully launched 17 new products in three years by following a rigorous stage gate process in a matrix organization.• Grew revenue by 30% - 60% in responsible categories.• Successfully grew category market share by 13%.• Awarded two US patents: US D691770 S1, US D704386 S1• Member of game camera development team responsible for most successful camera year in company history.• Attended major industry trade shows and national account line reviews.• Trained sales and customer service staff on an annual basis on product usage and selling techniques.

Birmingham, Alabama Area

Key Responsibilities:*Responsible for leading all phases of inventory processes including sourcing, material acquisition, vendor oversight, logistics, inventory management, quality control and warehouse/office personnel management. • Successfully supported top line sales growth of over 500%.• Developed and implemented sourcing and supply chain strategies with an $8M annual spend in support of multiple brands.• Managed sourcing efforts of finding and establishing factory direct relationships in the U.S., Mexico and Asia with emphasis on price, delivery and quality.• Successfully managed inventory levels across multiple brands and product lines to support continuous, unprecedented growth and customer demands while maintaining profitability parameters established by senior management.• Developed inbound freight programs capable of handling all needs and requirements for customs compliance and customer demands with annual spend of $1M.• Implemented inventory management procedures to increase speed and accuracy of order fulfillment and successfully reduce inventory shrinkage from a historical 3% - 5% range to a range of .125% - .25% annually.• Designed and successfully implemented refurbishment programs that grew profitability by over $125,000.• Established Quality Control programs in Asia and U.S.• Managed office staff and warehouse employees in a team atmosphere to meet growth challenges while maintaining quality.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 4.0

Bachelor’S Degree, Management Information Systems