Neil Sidney Email & Phone Number

London, Gb

This new role was created to lead the transition of the UK Insights function into the European business during a global company-wide restructure, in addition to leading consumer insights for the UK market

Led the UK category strategy team of 5. Responsibility for developing category vision, category growth plans, shaping fixture and portfolio of the future, significant data budget, supplier relationships, plus team development and coaching.

Chiswick

Headed up the UK category management function at Pernod Ricard, leading the UK team of 5, including full ownership of:- Category strategy for total business (BWS)- Category leadership and relationship management with all UK customers; across grocery, convenience, wholesale and on-trade- Negotiating and managing all supplier contracts, relationships, budgets- Team leadership and development for UK category team of 5 people

Chiswick

Newly created sales planning role, reporting to UK Commercial Director, leading strategic projects. This unique role combines working directly with the Commercial Director and senior management team, with leading cross-functional strategic initiatives - such as the acquisition of new brands into the business, NPD strategies, and commercial planning for the total UK sales function.

Full responsibility for category management across Wine and Champagne for the Grocery channel, owning the category relationship with all Grocery retailers, plus multiple internal sales and marketing stakeholders. Key role within grocery wine and spirits commercial teams in terms of winning new business and supporting development of existing customers.

London, United Kingdom

Category Manager for Pernod Ricard UK, Total On-trade channel. Full responsibility for category development across Wines and Spirits portfolios for the total on-trade (approx 120,000 outlets). Multiple key relationships between internal functions and customer head office contacts. Key role within total on-trade commercial team in terms of winning new business and supporting development of existing customers.

London, United Kingdom

• Personal accountability for all in-store marketing for critical Wholesale and Independent Retail channels• Led and delivered complex commercial plans for all brands and customer events under budget, with significant budget savings to the business• Extensive cross functional working with national account sales teams, field sales teams, category marketing, brand marketing, plus multiple external agencies• 1 direct report

London, United Kingdom

• Personal accountability for all in-store marketing for critical Wholesale channel• Led and delivered complex commercial plans for all brands and customer events, with significant budget savings to the business• Extensive cross functional working with national account sales teams, field sales teams, category marketing, brand marketing, plus multiple external agencies

London, United Kingdom

P&L responsibility for Co-op on a national basis working with Co-op HQ in Manchester, including promotional activity, trading agreements, JBPs, negotiation, range and distribution, sales forecasting and ongoing daily trading.

London, United Kingdom

Due to a temporary vacancy for the London Area Sales Manager role, I stepped up to manage this role for 4 months, supporting sales management teams and leading the London sales team consisting of 8 territory managers - in addition to exceeding my own territory sales targets.

London, United Kingdom

• Field sales territory management, successfully managed large portfolio of customers and national account outlets whilst driving visibility and sales of Lucozade and Ribena products• Won 2004 and 2005 sales incentive trips, plus ranked top field-sales employee in the UK in 2005• Promoted to acting Area Sales Manager for London area for 3 months, before promotion into Co-op account management role

Ware, Hertfordshire

• Successfully managed mini-department within research group, managing customers, strategic planning for junior team members, regulatory reports• Promoted to Team Leader role in Dec 2003 but accepted sales role in preference

Bachelor Of Science, Chemistry Bsc (Hons.)

Year three of four spent on work placement at ICI Paints, Wexham Road, Slough, Berkshire

Education record