Responsible for B2C & B2B owned and earned channel performance for Dice & eFinancialCareersBuilt and led 6 global teams across SEO, Content & PR, email and Social Media.Created content driven B2B Demand Generation approach which significantly contributed to marketing sourced new business revenue and reduced average CAC.Led project to re-architect SEO infrastructure which significantly increased organic B2C user acquisition.Designed content strategy significantly increasing B2C user engagement.Led project to automate B2C onboarding featuring integrated behavioural email and push messaging which significantly increased user engagement.Led cross-functional go-to-market planning and execution for quarterly releases.Primary Marketing liaison for the Product department in all business level roadmap & prioritisation initiatives.Developed competency framework for marketing function to create transparent career roadmap.

Responsible for B2B & B2C content and engagement performance for eFinancialCareers plus 3 other site sites in the DHI Group portfolio - Rigzone, Hcareers and BioSpace.Led 4 brand focused content teams and a single centralised social media team.Member of senior team tasked with consolidating 4 brands under single leadership structure. Restructured content functions and implemented data-driven, analytical approach.Devised global, centralised social media engagement structure and strategy to enable 24/7 coverage.Created engagement strategy that increased annual content visits by 2.5x.Designed an evergreen content plan, increasing annual organic traffic by 3x.Increased paid & organic social traffic by 8x while significantly reducing CPC.Re-designed paid and owned social media strategies which increased social media traffic by 2x.Created and launched ‘Ideal Employer’ B2B Thought Leadership campaign which generated significant engagement and moved several large clients to strategic partner classification. Project managed the migration of 3 brands from Adobe Analytics to Google AnalyticsCreated in-house native advertising solution and managed go-to-market.Increased the number of users visiting more than 4 times a month by 3x.Designed user cohort study which proved content users generated 5X more engagement post-registration

Responsible for B2C & B2B Marketing performance for Australia, Singapore, Hong Kong and China.Recruited and led a high performing marketing team of 6 located across APAC.Relocated to Singapore to build eFinancialCareers marketing function for key growth region. Designed & executed marketing strategy to drive growth in key region.Increased APAC B2C user acquisition by 2x while significantly reducing CPA.Helped to significantly increase APAC share of global revenue.Led global re-branding project from agency RFP to successful launch and roll-outEstablished China domestic business entity (including successfully obtaining of ICP & HR Licenses) & launch of Simplified Chinese language site.Global marketing lead for project to re-architect website

Responsible for B2B performance for 17 markets in 7 languages across EMEA.Hired to build eFinancialCareers client marketing function for EMEA.Recruited and led B2B marketing team of 4.Devised and executed the client marketing strategy to support ambitious growth plans.Designed and implemented multi-lingual lead generation strategy.Created innovative direct mail for tier 1 prospects that generated significant new business revenue.Identified & tiered EMEA addressable market to personalise client acquisition & retention efforts.Created global key account program to coordinate regional sales efforts on tier 1 clients.

Reported directly to Managing Director, responsible for all marketing activities. Managed a marketing team of four plus Creative & PR agencies. Main achievements included: Re-branding t2 from three brand structure with governing group brand into single brand. Replacing 3 legacy sales and marketing systems with 1 central CRM package. Setting up permission based marketing approach for all service areas. In conjunction with Group MD set up key commercial strategic alliances with organisations such as Dale Carnegie Training and Action International.

Recruited to create marketing function at start-up Oracle Consultancy. Reporting directly to the Managing Director, developed and delivered full Marketing strategy to enabling successful launch and ongoing growth. Main achievements included: Gaining Oracle Partner Status, winning several blue chip key accounts and implementing a successful e-marketing strategy.

Recruited to New Commercial Development Team. The team was responsible for generating non-government income for the Group. Major projects included: Millennium Business Awards, Customer Survey Software Package, Winning by Design Awards, Creative Business Conference and Organisation Cost Reduction Tool.

Joined Graduate Management Program immediately after University. Following 3 month induction appointed Assistant Manager at Cardiff Branch. Responsibilities included: Resource Planning, Removal Pricing and Internal Communications.