Nelly Su Email & Phone Number

Toronto, Ontario, Canada

Leading the preparation and development of the new e-commerce website for a luxury watch brand to ensure the website is fully equipped for launch Collaborate with cross-functional teams at Swiss global headquarters to implement the end-to-end project lifecycle including planning, merchandising, legal, payment processing, and customer experience in accordance with brand’s luxury image Coordinate with stakeholders to ensure third-party e-commerce platforms are aligned with brand messaging Manage end-to-end project timelines and budgets for retail renovations for shop-in-shop and corporate boutiques Manage communication with external vendors and stakeholders to co-ordinate project requirements for renovation Brand advocate responsible for weekly meetings with Swiss global headquarters to provide updates on project progression Work with cross functional teams to ensure completion of the project including finance and accounting, legal, marketing Assisting with planning and execution of marketing activities and events Delivering CRM support through Microsoft Dynamics

Achieved +31% in sales growth in 2022, surpassing KPI goals and contributing to the e-commerce P&LLed the e-commerce strategy in Canada by overseeing all areas of the E-commerce business including sales, CRM, email campaigns, back-end website operations, promotional planning, data analysis and online merchandisingManaged the integrated marketing campaign and execution of product launches for E-commerce, achieving 135% in website trafficCollaborated with internal and external partners to manage digital and social media campaigns, budgets and reporting

Toronto, Canada Area

Assisted in managing wholesale P&L sales while keeping the annual marketing budget for Canada on track for two consecutive yearsDirected and implemented the annual marketing plan to execute marketing initiatives in wholesale and retail alongside cross-functional teamsServed as a brand advocate for external partners, managing sponsor relationships with the Toronto Raptors, NBA, PR agencies, and a network of over 200 retailers across CanadaPrepared sales reporting and conducted data analysis to track and measure campaign performance, identify areas of opportunity for brand and amongst competitors Collaborated with internal stakeholders across different divisions within North America and Europe to synchronize strategic marketing efforts

Toronto, Canada Area

Liaised with media/agencies/retailers/vendors to coordinate marketing collateral Collaborated with creative, ecommerce and product teams to develop marketing strategies through email/contests/direct-mail/online surveys to promote sales and customer acquisitionManaged all social media channels to achieve over 100% growth in KPIs while organizing all processes including content planning, creation (pre and post production), advertising, CRM, and report analysis using Google Analytics and Hootsuite Developed report analysis using MailChimp to examine email performance Maintained a growth in sales and increased customer acquisition through managing Pepperjam Affiliate Marketing

Toronto, On

Used Adobe Creative Suite and Microsoft Office to create internal and external marketing communication including web content, email, product descriptions, banners, newsletters, press releases and sales collateral Composed presentation decks for media, influencers, and report analysis on social media, key trends research and competitor analysis for monthly marketing meetingsWorked closely with Customer Service team to resolve customer inquiries and media conflicts Sourced and collaborated with influencers, PR agencies and media to organize brand campaigns/events while managing PR budget and inventoryEffectively increased brand exposure by securing press opportunities with trade and consumer media while organizing and documenting all press clippings Traveled internationally to promote new launches in various international jewellery trade shows in London, Hong Kong, Las Vegas and Toronto

Toronto, Ontario

Responsible for social media outlets including Facebook, Instagram, and TumblrAssisted in creating banners, postcards, page displays for online and print mediaWorked closely in a small team environment to strategize marketing mixOffered excellent customer service at studio sales events

Toronto, Ontario

Compiled trend analysis and research for weekly posts on Chatelaine web using WordpressMaintained great communication with vendors/agencies for receiving, processing, and returning all samples for the Style Department in an organized and timely manner Coordinated with agencies/brands for sample/image requests and fact checking Tracked and organized all samples while supporting the Style Director and Assistant Editor in photo/video shoots

2 Atlantic Ave.

Worked in a team environment to flip the showroom for media previews and in-store flipping of merchandise at flagship storesResponsible for daily administrative tasks including archiving and sample pullsAssisted in photography and post production of merchandise used for planograms

Yorkdale Mall, Fairview Mall, Toronto, Ontario

Led and motivated a sales team of 8 to achieve KPI goals Prepared weekly Product Knowledge and Training decks that were distributed across Club Monaco locations in CanadaProvided training and onboarding for stylists Managed daily store operations such as opening/closing duties, EOD sales reporting, POS system duties

Fairview Mall, Toronto, Ontario

Handled merchandise to meet and exceed daily sales goals of $4000+Performed world class customer service and assisted in expanding client baseStyled clientele based on features and benefits approachMaintained a neat and clean environment for the store

Toronto, Ontario

Edited photos on Adobe Photoshop and operated the company’s social media outletsMaintained and organized model portfolios on a daily basisPerformed administrative duties to keep general maintenance of the officeAnswered incoming phone calls and replied to customer’s inquiries

Toronto, Ontario

Toronto, Ontario

Bachelor Of Design, Minor In Retail And Services Management, Fashion Communication

Education record