Cassidy Nelson Email & Phone Number

Chicago, IL, US

• Orchestrated the launch of a new employee wellness website, steering all aspects from budget management to global stakeholder engagement, enhancing accessibility for a diverse employee base.
• Elevated the university's digital presence by maintaining brand integrity across platforms, optimizing content via WordPress, and leveraging analytics to inform strategic decisions.
• Spearheaded the creation of comprehensive digital and traditional marketing materials, ensuring cohesive brand messaging across web, social media, and print channels.
• Fostered synergy between agencies, internal teams, and vendors, aligning marketing efforts with organizational goals for increased campaign effectiveness.
• Devised and executed a robust social media strategy for three key university divisions, generating original content and monitoring engagement to refine outreach efforts

• Built the marketing framework from scratch, including brand identity, digital presence, and promotional materials, to elevate the program's visibility and engagement.
• Analyzed social media metrics to tailor content strategies, enhancing audience interaction and brand reach across platforms.
• Innovated brand partnership models and content strategies, presenting forward-thinking solutions to integrate across Texas A&M's diverse brand ecosystem.

Bryan/College Station, Texas Area

Lead 5 employees to assist in formulating content planning services and increased social media following, SEO performance, and clicks by 206%Directed 3 content calendars for content writing, editorial support, and social media planning publishing for 17 clients in various fields

Designed and produced digital ads, invitations, brochures, billboards, newsletters, flyers, wireframing, and analytical reports on SEO and social media performance

Bryan/College Station, Texas Area

Modified social media through campaign building, content development, and reporting for multiple platforms for 5 clients

Bryan/College Station, Texas Area

- Completed several training programs to supervise and instruct new employees for several positions - Maintained and organized up to 30 employee schedules according to availability and multiple positions- Managed inventory and ordering of office supplies, tip share payout, invoices, and administrative duties- Managed floor support employees and ensured.

Bryan/College Station, Texas Area

- Assist in creating graphics and branding across a variety of platforms to be used for a mulitiude of locations and charity venture- Create digital advertisements to be used on the company's website and social media platforms- Use various software and programs to help create promotional items and campaigns to be used company wide - Work with outside.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: KANM Student Radio Public Relations, The Eckleburg Project Blog TeamPresident's Achievement Scholar pursuing.

Comm To Italy, Communication And Media Studies

I studied abroad for three months in Castiglion Fiorentino, Italy. The program allowed students to take 4 communication courses taught by.