Jennifer Briggs Email & Phone Number

Lansing, Mi, Us

So excited to take over as the Dean/Director of The Auto Diesel Institute of Michigan.At the Auto/Diesel Institute of Michigan (ADI), students are taught by Automotive Service Excellence (ASE) master certified technicians/instructors and have the ability to make real progress in their career from day one. Instructors at ADI have working experience in the automotive field and will give you the tools necessary to succeed. And thanks to small class sizes and direction under master certified technicians, students leave ADI ready to join the next generation of automotive professionals.

United States

Partnering with dealerships to help gain access to the insights, strategies, and best practices needed to streamline their operations, drive growth, and achieve excellence. Consulting services in a range of areas, including business development, digital marketing, ecommerce design, mergers and acquisitions, process optimization, organizational design, technology adoption, and performance management. Worked with auto groups all over the country to train their management teams and optimize their technology stack. Reconfiguring and retraining on the DMS, CRM, and Inventory Management systems to better manage inventory investments, merchandising efforts, as well as day to day operations of the dealership.Marketing and Advertising ROI training, as well as creating internal marketing departments for large automotive groups to remove dependance on advertising agencies. Increasing retail opportunities for both Sales and Service departments while reducing overall expense.Working with advertising agencies, automotive dealership groups, media companies, and suppliers in the automotive industry to offer Local SEO and Google Business Management as a SAAS model, as well as a fully white labeled Managed Service for 250 automotive dealerships. With custom data visualization dashboards integrating multiple data sources to present insights to analysts and clients. Currently expanding into Fixed Operations, Powersports and RV’s.

Managed 130+ roof tops working with large dealer group clients on digital marketing optimization through utilization of the patented MPOP software. Consulted dealerships on organic and paid search strategies, as well as utilizing the MPOP technology to market to their internal database and across social media platforms.

As Director of Dealer Strategy for ZMOT Auto - Cardinale Groups Operational Management and Marketing Consulting division provided investment management solutions for dealerships all over the US. Specializing in creating dealership specific marketing and training plans, worked directly with dealer principles to identify growth goals, providing them with actionable data and training customized to the stores needs and goals.Provided training in store, through weekly web conferences, and at industry conferences on creating operational efficiencies in all departments of dealership operations. Guiding three of my former clients to their own Automotive News 40 Under 40 Retail awards.During my time with Cardinale Group, I had the privilege of presenting at Driving Sales Presidents Club on Used Car Centering, shared with the other dealers key ways to make their Used Car Department more profitable.

Greater Detroit Area

E-Commerce DirectorDigital Marketing, Internet Sales, & Business DevelopmentResponsible for eight dealerships; digital marketing, Business Development Centers and Internet Sales Departments, Used Car Merchandising and Wholesale Bid Auction. Duties include advising executive team, building processes, strategies, and coordinating with our vendors and internal teams to increase our reach with the goal of achieving the lowest cost per copy. In the first 12 months with Feldman Automotive, we dramatically increased internet sales penetration and closing ratios through implementation of an advanced digital strategy and internet sales process, increasing the groups’ annual internet sales gross revenue by $9 million. In regards to Used Car Centering we reduced days to market significantly across all locations improving department profitability by 96k per month.Now we are working on moving that needle even further by retooling our call centers and management training processes. Managing and reporting the ROI on these changes have been key to our ability to respond quickly to our consumer base. Keep an eye on Feldman Automotive, you will hear about our record breaking successes very soon!

Mid-Michigan

Administrative Director - Responsible for training administrative staff and implementing and documenting administrative process and procedures for administrative staff across multiple locations.Primary duties involved implementation of a new dealer management software system as the dealer group grew through M&A. Served as the Dealer Management System (DMS) Administrator, and ADP Training and Utilization specialist to ensure maximum value from the investment. Used custom reporting tools in the DMS to create business intelligence reports for all operational departments. Researched and evaluated solutions and handled software contract and price negotiations for the Auto Group.Marketing Director - worked with traditional and digital forms of media, managed multiple campaigns, print, radio, television, email, digital, as well as coordinated sponsored community events. Handled digital strategy for SEO/SEM for the auto group through a variety of digital marketing vendors.Internet Sales Director - Managed the business development/internet sales department, inventory and CRM systems. Functioned as a centralized BDC/Internet Sales team across 5 stores, increased Internet Sales by 44% and created 27% incremental unit growth for the sales department in total.

Sterling, Kansas

Utilized Crystal Reports for business reporting and systems integrations across administration, operations, and laboratory data reducing inventory overstock by $2M across 23 locations. Created EDI delivery systems for key customers and field personnel, reducing A/R and accounting personnel expense by automating the invoicing and invoice delivery process.Spearheaded IT projects including the implementation of Microsoft Dynamics AX ERP system.

Acted as a roving efficiency expert, recommending and executing process improvements across multiple businesses.Automated Financial Statements and daily cash flow reporting using VBA to standardize and roll up data from multiple different accounting systems.

Bachelor Of Science (B.S.), Finance, General

Education record