I am a senior commercial leader with a proven track record in transforming underperforming businesses within the telecommunications and digital services sectors. My expertise spans full P&L ownership, strategic planning, and innovative growth strategies. With extensive experience in leveraging advanced technologies such as machine learning, AI, CVM/CRM, and digital transformation, I consistently deliver enhanced customer journeys and operational efficiencies.As COO of Virtana, I design and execute comprehensive business strategies aimed at accelerating growth and improving performance across marketing, sales, and finance. Prior to this, at TSTT, I led a successful turnaround of the consumer business, achieving substantial revenue and EBITDA growth—the highest in over four years—through strategic portfolio redesign, data-driven marketing initiatives, and a complete overhaul of the sales and distribution execution.In my leadership roles at Digicel Trinidad and Jamaica, I was responsible for driving inclusive growth strategies that significantly boosted customer engagement, operational efficiency, and sales, leading to record EBITDA growth and a 120% increase in sales. Earlier roles as Director of Strategy and Insight and Head of Data and Analytics equipped me with deep expertise in data science, business intelligence, and advanced analytics, all of which I used to guide Digicel's commercial operations and spearhead its full digital transformation.I possess a deeply entrepreneurial mindset, thriving in leading diverse multinational teams and building a culture of continuous improvement. My leadership approach fosters innovation and high performance, with a strong focus on team empowerment, collaboration, and strategic alignment with business objectives.Key strengths:P&L Management | Change Management | Brand Management | Marketing Automation | Strategic Planning | Customer Value Management | Segmentation | Go To Market Strategies | Sales Automation | FP&A | Financial Modeling | Business Transformation | Digital Transformation | Agile Project Management | Machine Learning | Data Science | Forecasting | Data & Analytics Product & Pricing | Product Design & Development | Advanced Analytics | Business Intelligence | Design Thinking | Team Empowerment | Remote & Inclusive Leadership | Stakeholder Relationships | Public-Private Partnerships | Communication & Influence | Shareholder Presentations & Reports