Experienced Clinical Franchise Director 20+ years of hands-on experience- from project/assay design through project delivery, to product marketing beginning with original strategy design through detailed tactical deployment. Currently employed bringing new testing products and solutions direct to consumers and providing testing expansion for various disease states. Positive energetic attitude, team-oriented, futuristic, strategic, and achievement-based mindset with experience in the following areas:- Leads new solution development and life cycle management for consumer-initiated testing through cross-functional teams.- Lead and execute strategic and tactical plans for service based products, campaign design- Advocates and prioritizes business cases to various segments and wins support to execute strategies through Marketing, IT, and other value-delivery segments- Provides educational, informational, and instructional sales and customer based training material- North America marketing research, including customer and competitor profiling - Marketo/Leadformix/HubSpot platforms for campaign builds, ROI tracking- In-depth genetics/genomics focus including development and optimization of PCR-based assays and mutation analysis- In-depth customer troubleshooting, operation analysis, proactive communication, and lifetime/retention improvement- Hands-on performance and marketing experience with ABI, COBAS, Roche, Cepheid, and Shimadzu systems- Assay design and optimization, from small lab to CRO to big pharma- Leadership and team-building exercises, activities, and morale improvementIn addition, owns and operates the northern New Jersey-based improvisational comedy troupe OFF BOOK! since 2011.
Listed skills include Biotechnology, Assay Development, Dna Sequencing, Lifesciences, and 45 others.