Nicholas Gaudio Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

St Louis, Missouri, United States

• Onboarded agency’s largest client, Centene, a large national healthcare enterprise, and managed digital, traditional, and direct TV media campaigns with a gross value of over $350 million• Lead a team of 5 with a critical focus on excellence in client service, results and goals orientation, process driven efficiencies, and intracompany collaboration • Developed new data driven campaign management processes, embracing data ownership, allowing for a greater degree of campaign optimizations, improved media results, and error mitigation• Designed and implemented a company-wide naming convention architecture to enhance data integrity across all paid media platforms including programmatic, search, social and directAccomplishments:• Established agency’s first Direct TV traffic model, which managed 10% of the agency’s yearly revenue• Renegotiated existing vendor contracts, reducing overall vendor traffic costs by 45%

Charlotte, North Carolina, United States

• Managed a team of 3 responsible for revenue fulfillment, advertiser performance, and driving GPM across 25 + external vendors, utilizing data driven decisioning • Implemented process improvements to advance operational efficiency and reduce time waste, while increasing overall team agility to capitalize on opportunities and mitigate threats in real time• Coordinated with cross-functional teams to test, document and improve product offerings within the marketplace to increase profitability and performance Accomplishments:• Despite adverse environmental/industry conditions surrounding Covid-19, revenue fulfillment increased 15% month over month through a disciplined operational focus

Englewood Cliffs, Nj

• Stood up LG Electronics’ Google Marketing Platform including DV360, Campaign Manager and SA360 as part of a digital transformation effort focused on a data driven marketing strategy• Enforced best practices and established guardrails to ensure platform usability and flexibility as the Technical Account Manager of the Google Marketing platform• Managed the entire ad operations pipeline including developing tactical organizational strategy, scheduling of orders within Google Campaign Manager, q/a and error mitigation, performance and pacing optimizations and reporting/attribution analysis• Performed a comprehensive comparative analysis of DSP platform vendors with strict evaluation criteria to provide best-in-class programmatic access and performance to LG ElectronicsAccomplishments:• Recipient of the “mad men” award in May 2018 for the development and implementation of digital attribution architecture allowing for advanced analysis of media campaigns• Streamlined campaign management process and procedures to accommodate for large scale, multi-channel digital media campaigns with a priority on minimizing errors, reducing media spend inefficiencies and providing clean, concise and optimizable data

New York City, Ny

• Spearheaded the strategic implementation of 2 new ad servers, DoubleClick for Publishers and Live Intent, to maximize yield, product availability, efficiency and overall revenue for both display and email revenue streams• Researched and implemented measures to combat industry threats/opportunities such as ad blocking, ad fraud, viewability, initial better ads standards and mobile responsiveness• Constructed a successful programmatic landscape with trusted partners utilizing header bidding to drive revenue for premium programmatic dealsAccomplishments:• Created, optimized and effectively maintained the digital ad operation’s process to support the management of over 150 active campaigns across 20 different publisher brand sites totaling over $2 million in annual digital sales• Engineered various tools including an inventory request form, campaign management worksheet and test environments to reduce time waste allowing for focused efforts on revenue maximizing tasks• Drove a Kaizen process mapping charter for department’s continual improvement in value stream to identify areas of efficiencies, achieving process variance of 195-plus hours

New York City, Ny

• Vetted out and managed the implementation of numerous technology platforms such as semantic targeting, a data management platform, mobile ad server, and yield optimization in an effort to build and provide compelling products to the marketplace • Developed synergistic ad operations protocols, tools and process between key group stake holders in editorial, marketing, sales and upper management • Effectively trained sales staff in operational awareness, thus arming them with the tools to successfully win new business and increase client retention • Assisted in the structural development of a robust programmatic landscape to maintain market competitiveness and open new revenue streams that were previously untapped • Reduced vendor costs through negotiations and increased operational efficiency, saving over $200,000 annually • Strategically managed a domestic/international ad operations team of 5, responsible for over 200 network websites generating $20 million annually in digital ad campaign revenue • Promoted from a senior campaign manager to the ad operations director in September 2013 for exhibiting decisive decision making, determination and effective thought leadership

New York City, Ny

• Managed a team of 4 online ad traffickers tasked with the functions of campaign setup, monitoring, delivery, performance and overall client retention via superior client service • Tasked with helping grow the company operationally from a small startup to a leader in local media within the digital space through streamlined process, leveraging of new technologies and a strong determination for success• Recipient of the first ever “Quaddy Award” in August 2011 for exceptional integrity, strategic vision and tactical achievements • Implementing a server side platform to efficiently monetize unsold inventory and project managed the creation of internal web based tools with the focus on eliminating time consuming manual process

New York City, Ny

• Micromanaged the daily online ad traffic work flow for the Music and Media groups (over 200 separate online advertising campaigns were managed at any given time), which included such web properties as Billboard.com, Brandweek.com, and Adweek.com • Strategically, tactically and ethically managed a group of two highly motivated team members responsible for over $11 million of online sales for Nielsen Business Media• Recipient of the “Inspiration Award” in August 2008 for excellence in client service • Developed & implemented a new customer relations work flow process that increased overall group efficiency and client satisfaction by over 150%

New York City, Ny

• Implemented and managed online advertising campaigns for the East Coast Sales Team, which grossed over $10 million on the BusinessWeek.com property • Forged and maintained relationships with third party vendors to offer our clients new and marketable approaches to web advertising • Coordinated with editorial and technical teams to develop new and efficient ways to place ad code within existing web templates • Developed and updated reporting systems to provide sales clients with accurate and comprehensive information so they could focus their attention on new business development and sales generation

New York, Ny

• Trafficked and managed numerous advertising campaigns for over 70 website properties including People.com, Time.com, Instyle.com, and Skateboarding.com • Established and enforced online ad guidelines and specs in addition to developing an intranet site to host the information • Generated and analyzed weekly advertising reports for sales clients to ensure campaign success and client satisfaction

New York City, Ny

• Primary liaison between cross functional departments with the key responsibility of trafficking, quantitative report analysis and technical trouble shooting for MCI WorldCom. • Executed and managed 18 successful global and domestic online media campaigns totaling over $15 million in a 2-year time frame• Assisted in defining online advertising campaign objectives, success criteria, and corresponding technical requirements for all MCI WorldCom online efforts