Nicholas Mcshane Email & Phone Number

Denver, Co, Us

New York, United States

New York, United States

New York, United States

- Collaborated closely with Coca-Cola North America Operating Unit (NAOU) and three of their largest bottling partners across the USA to develop and execute a successful field marketing and field sales activation program.- Spearheaded the creation and management of multiple new programs across various verticals, achieving significant revenue growth for the Green House Agency and driving successful outcomes for clients.- Directly managed a team of over 30 employees across different functions, markets, and programs, providing coaching, guidance, and support to optimize performance and ensure delivery of high-quality client service.- Developed and maintained strong relationships with key clients, serving as a trusted partner and strategic advisor on all aspects of marketing, sales, and brand strategy.- Oversaw the development and management of budgets for multiple programs, consistently achieving program ROI targets and delivering high-quality results while optimizing resource utilization.

Sydney, New South Wales, Australia

Irvine, California

- Established and led a new division for the Green House Agency, focusing on strategic field marketing initiatives across the USA.- Designed and executed successful marketing programs and events for leading brands in the beverage, hospitality, and lifestyle industries.- Acquired new business opportunities by identifying prospects, developing proposals, and presenting customized solutions that exceeded client expectations.- Built and maintained strong relationships with clients, suppliers, and industry partners to drive business growth and ensure long-term success.- Managed budgets and allocated resources to optimize ROI and ensure the highest level of executional excellence.

New York, New York

- Led and created hyper-localized brand strategies, marketing initiatives, and sales programs for the Jack Daniel's Family of Brands (FOB) in the highly competitive New York City market.- Built and maintained relationships with key accounts, distributors, and industry partners to drive brand awareness, advocacy, and sales growth.- Developed and implemented successful promotional events and marketing activations that increased brand engagement, sales, and market share.- Managed budgets and allocated resources to optimize ROI and ensure the highest level of executional excellence.

Sydney, New South Wales, Australia

- Led and managed the development and execution of comprehensive brand strategies for 4 premium liquor brands across 5 product categories, resulting in increased brand awareness and sales in the Australian market.- Collaborated with cross-functional teams to develop and execute integrated marketing plans and campaigns that aligned with business objectives.- Successfully managed new product launches and end-to-end route-to-market strategies, from concept to execution, including positioning, packaging, and promotional strategies.- Monitored and analyzed sales performance, market share, and competitor activities, providing regular reporting and insights to inform business decisions.

Sydney, New South Wales, Australia

- Developed and executed effective field marketing strategies to increase brand awareness and drive product trial in the Australian premium beverage market.- Collaborated with internal and external stakeholders to develop and implement targeted marketing programs and activations that met business objectives.- Analyzed market trends and consumer behavior to identify opportunities and develop marketing initiatives that achieved maximum ROI while maintaining executional excellence.- Managed and allocated marketing budgets to optimize ROI, while ensuring the highest level of executional excellence.- Conducted regular reporting and analysis on field marketing program performance, providing insights and recommendations to optimize future initiatives.

Sydney, Australia

- Coordinated & implemented successful marketing campaigns, events, NPD launches, and promotions for the Jägermeister brand in Australia, resulting in increased brand awareness and sales after +10 years of decline.- Collaborated effectively with cross-functional teams, including sales, PR, digital, and creative agencies to ensure brand objectives were met.- Assisted in the development and implementation of marketing plans, budgets, and timelines to deliver successful campaigns across multiple channels.- Conducted market research, analyzed consumer insights, and monitored industry trends to identify opportunities to enhance brand positioning and drive growth.

Hornsby Nsw

North Ryde, Nsw

Master Of Business Administration - Mba

Bachelor'S Degree, Business/Commerce, Marketing Major