- Coordinated B2B logistics for new 100% contactless order fulfillment process; took product from 0-1, supplying the continental United States with American-made ink and toner at a cheaper cost than importing- Led user research efforts for 30+ accounts to help inform ongoing product strategy; improved self-reported client satisfaction by 27% after 3 months- Conducted A/B testing on marketing funnel, leading to a 6x increase in response rate; scaled our total active accounts from 31 to 44 within 6 months- Worked directly with founder and key stakeholders in an agile environment to align product roadmap with ongoing business goals; leveraged user and business data to inform core decisions

Building community-focused products in the financial publishing and crypto industries.

- Bootstrapped subscription-based web development agency targeting small businesses with poor web presence from 0-1, profitably from day 1- Grew recurring monthly profit to $800 within first 4 months- Increased clients' organic traffic by an average of 24% using static HTML/CSS to outperform no-code, drag-and-drop solutions- Onboarded 8 monthly-paying clients with $0 ad spend using only cold outreach

- Grew business to $1,500 in recurring monthly profit within 90 days- Broke down complex SaaS products into consumer-facing content; outlined benefits in understandable, non-technical language- Delivered 30+ articles directly to the CEO of Ascend Salesforce Consultancy, including a press release for their new app launch on the Salesforce AppExchange- Conducted A/B testing on titles, photos, and social media blurbs to optimize engagement

- Wrote 4 whitepapers and created initial wireframes for core platform product initiatives- Executed cross-functionally to align Marketing and Forecasting stakeholders to build Potential Partner Opportunity Calculator; shipped MVP and began iteration informed by user data, increasing paid marketing engagement by 13%- Conducted discovery interviews to begin website migration from no-code to a code-based solution- Presented competitive market analysis research to Directors of Technology to help inform ongoing product strategy

- First intern hire at <5 person B2B office solutions startup- Worked cross-functionally with founder and sales team in an agile environment- Led growth and market expansion efforts; closed multi-location hotel deal with sales team for major hotel chain in new market, increasing monthly net profit by 21%- Guided downstream stakeholders through new account onboarding process, reducing first month drop rate by 29% over duration of internship

- Promoted from Production Assistant after 9 months- Conducted live sports broadcasts streamed directly to 50,000+ on the ESPN+ platform

- Associate Fiction Editor for The Broken Plate, Ball State University's annually published, nationally recognized literary magazine overseen by a class of undergraduate students- Copyedited creative works, ranked submissions, and found logistical solutions to ongoing practical problems