Nicholas King Email & Phone Number

Houston, Texas Area

Developed and executed all marketing and advertising strategies for Fresh Group.Created and implemented the first fresh pasta kiosks in grocery stores in the United with HEB in Houston.Further developed new products and brand extensions with R&D group which increased sales by 34%.Moved Bella Fresh Pasta sales to brand leader in stores within 4 months.

Managed and oversaw operations of 40 senior sales, marketing, and creative staffSuccessfully conceptualized and executed both regional and national marketing/media campaigns for leading consumer goods companies in many different industriesRedirected the company from traditional media to interactive and web based response/interactive strategies for GM, BMW, Royal Bank, Navantis, Microsoft and DellDeveloped relationship programs for Tourism Canada and several major airlines

Generated +30MM in incremental revenue from new businessAchieved $35,000,000 of new revenue for CIBC Bank by originating new programsPrepared and managed annual expenditures of client accountsClients included Fortune 500 and 1000 companies such as J & J, Wood Gundy, Canada Trust, Toyota, Government of Canada (Tourism Canada) and Ontario Lottery

Reported directly to the chief executive officer. The agency was fledgling when hired and was tasked to turn it around. Within 11 months of being hired agency returned to profitability with the acquisition of three major clients. These included Mattel Nintendo, National Trust and Labbat breweries. Grew agency to over 150 people and $160,000,000 in gross billings. Responsibilities were very similar to prior senior management positions previously held in the advertising industry. This included supervising and managing all department heads within the agency.

Directed and supervised all departments. Team leader for all new business pitches and agency growth strategy. Conceptualized and planned new business categories and specific client targets. Supervised the development of all annual marketing plans and media spends for existing and prospective clients. Responsible for globalization of accounts held by the head office in Chicago and New York. Directly responsible for the acquisition of RJR for FCB which produced $10,000,000 in new revenue. Clients included Texaco, Imperial Oil, Royal Bank, RJR, and Mazda.

Developed and launched owner retention programs across all of GM brands in Canada. Working with GM parts and Service Marketing management, planned and managed the launch of GoodWrench Service Plus. Initiated loyalty marketing programs for retail divisions of Molson Breweries.

Revitalized the fledging Oldsmobile division by planning and executing General Motors 1st owner retention programProgram became the blueprint for owner retention marketing for GM brands in North America