• Achieved Cost Savings: Realized high annual cost savings by optimizing the marketing technology stack. Identified and eliminated underutilized software tools, reducing waste and streamlining operations.• Rescued Lost Leads: Successfully identified and resolved a persistent lead flow issue that had persisted for years between Marketo and Salesforce, resulting in the recovery of an average of 20% of leads generated per week that were previously lost. These reclaimed leads were subsequently routed to sales reps, leading to a significant revenue increase.• Streamlined Martech Ecosystem: Managed seamless integrations across all marketing technology platforms, including Marketo, Klaviyo, Segment, Salesforce, and Google Analytics. Led the successful migration from Marketo to HubSpot, improving processes for all teams. Collaborated with cross- functional teams to identify and implement solutions that streamlined processes and substantially increased overall efficiency.• Effective Customer Data Consolidation: Implemented Segment CDP to centralize customer data from various channels, seamlessly integrating it with the tech stack, including Marketo, Klaviyo, and Salesforce. This integration led to refined customer segmentation, personalized messaging, and an impressive increase in campaign management efficiency.•Spearheaded the development and launch of new product features for customer-facing web platforms, collaborating with cross-functional teams to optimize user experience and engagement.•Guided a high-performing team of developers, operations, and marketers to deliver impactful solutions, resulting in increased revenue and enhanced customer engagement.•Drove data-driven decision-making by optimizing analytics platforms, enhancing marketing strategies, and improving lead conversion by 20%.

• Front-End Development Leadership: Led the conceptualization, design, and implementation of captivating front-end web experiences. Translated strategic vision into user-centric interfaces, optimizing engagement and aligning with the organization's technology strategy. The result was a 25% increase in user interaction and a 10% improvement in overall website performance.• Result-Driven Marketing Campaigns: Developed and managed personalized marketing campaigns, driving significant lead generation and heightened customer engagement. Pioneered systems that empowered account managers in client onboarding, leading to a substantial 30% boost in customer retention rates.• Optimized Sales Lead Tracking: Documented and fine-tuned customer journey workflows, effectively qualifying and tracking sales leads. This optimization led to a 25% increase in lead conversion rates and substantial revenue growth of 20%.

• Led the strategic development of innovative digital product platforms, enhancing user engagement and driving significant revenue growth. • Collaborated across teams to design and optimize marketing and business process automation systems, improving operational efficiency and reducing costs. • Mentored technical teams, fostering a collaborative environment that boosted productivity and aligned with business objectives. • Delivered impactful solutions, staying ahead of technological trends to ensure market competitiveness and customer satisfaction.

• Strategic Fundraising: Successfully raised funding to support the development and growth of Convos, demonstrating financial acumen and entrepreneurial vision.• Innovative Web Application: Conceptualized and developed a cutting-edge web application that seamlessly integrated with Facebook Messenger and SMS. The platform empowered real estate agents to efficiently schedule more appointments, showcasing a keen understanding of industry needs and technological solutions.• NLP Expertise: Applied Natural Language Processing (NLP) expertise to train models, enabling the system to understand and extract key phrases. Developed a human-style communication flow, enhancing user experience and interaction within the application.• Strategic Vendor Engagement: Proactively engaged with vendors and cultivated marketplace partnerships for product placement and integrations. This strategic approach expanded Convos' reach and offerings, demonstrating effective business development and relationship-building skills.

Developed a winning ad buying strategy across various channels, including print, online, search, and in-person, resulting in a significant boost in sales conversion rates.Spearheaded the design and execution of customer journeys within cutting-edge marketing automation tools like Salesforce and Infusionsoft, effectively engaging and converting prospects into loyal customers.Created eye-catching print collateral, such as brochures, print ads, and sell sheets, that effectively communicated the value proposition of the brand to target audiences, driving sales and revenue growth.Led the design and development of the company website, landing pages, and other digital assets, employing the latest industry standards and best practices to create a seamless user experience and drive higher engagement and conversions.

Successfully transitioned the business model from print strategy to true internet marketing strategies, resulting in a re-launch of the website in January 2010.Coordinated and produced all video content for the website, including copywriting and design, resulting in increased user engagement and traffic.Developed and implemented a highly effective ad revenue structure, providing a competitive advantage to the website and driving revenue growth.Planned and executed targeted email marketing campaigns and social media strategies that generated significant interest in the website with a strong ROI.Designed and optimized training portal landing pages, resulting in improved user experience and increased engagement with training materials.