Responsible for business development efforts in a matrix-support framework for cybersecurity and national security programs.

Leads all aspects of new process innovation to drive long-term growth. Responsible for driving marketing strategies, product innovation, and internal processes. Key contribution leading training for Digital Marketing team on the new and existing processes, as well as informing our other teams on how the new processes affect them.

Drive strategic marketing recommendations, research, competitive data and advise on what is technically feasible to execute within a given time frame/parameterDevelop marketing strategy, and generate comprehensive Marketing and Web Development Plans according to company strategy and processIndependently manage and ensure that all elements of proposal are implemented in an 
accurate and timely manner to ensure complete and accurate revenue recognition and fulfillment for clientBuild strategic recommendations and evaluation of client campaign reports 
Manage delivery and campaign pacing and identify when to update and change strategy and/or testing mechanisms
Build optimization recommendations and upsell opportunities based on campaign delivery and performance 
Work directly with client on all assets related to creative specifications and submission 
Work with internal teams, content, design, webdev, and client as needed to troubleshoot any creative issues that 
impact implementation 
Provide internal teams, and any other resources, with all required elements for accurate campaign development/implementation/execution 
Communicate creative direction to internal design team and/or external vendors and manage client review/approval process of custom mockup/prototype
Create and manage creative and technical production timelines, and asset delivery to ensure all deliverables launch in a timely manner 
Manage internal approvals and deliverable reviews 
Provide implementation reports and manage client expectations through fulfillment process and beyond
Monitor campaigns and ensure campaign delivery across various platformsCultivate positive business relationships with clients and all internal teams

Responsible for the marketing efforts of the Affordable Solar brand, both in the installation market as well as the national distribution market. Coordinates the development and implementation of a strategic marketing plan and project management pipeline, and oversees internal resources as well as outside vendors.• Responsible for marketing efforts impacting local installation market and national distribution market for solar installers.• Coordinates strategic plan and associated budget, with key metrics tracking cost of customer acquisition and conversion ratios for lead generation activities• Manage all marketing projects across teams, with collaboration from key stakeholders • Update company collateral for showroom, website, sales deck, and social media• Train and mentor sales team on marketing materials and appropriate brand usage• Communicate recommendations to leadership team with action plan to implement

Provide coaching to a team of 80-100 high school age boys and girls. Primary emphasis on mentorship with secondary emphasis on endurance running, general fitness, core strength and nutrition. Work with diverse group of athletes in terms of abilities, experience and background. Responsible for training plans, workouts, communication regarding training, motivating athletes, customizing training for athletes all within a performance goal-oriented system and adapting training to unforeseen obstacles (e.g., injuries). Additionally responsible for organizational and administrative tasks within the program including: keeping an Excel database of performance statistics, scheduling, website maintenance, the annual organization and execution of a cross-country invitational, overseeing a booster fundraising organization and overseeing a staff of assistants. Accomplishments: New Mexico Track & Field/Cross Country Coaches Association Coach of the Year - Boy’s Cross Country 2010, Assistant Track & Field Coach of the Year 2013, NMAA State Championships – Boys State champions 2010, Girls State Champions 2013; Girls Top 3 Team trophy every season since 2006. New Mexico Track & Field/Cross Country Coach of the Year - Girls Cross Country 2013.

Responsible for managing marketing, advertising and promotional activities. Measure, enhance, and enrich the efforts by Sales Management to grow our residential roof business. Effective communication skills between marketing and sales management are critical to my success, along with consistent collaboration among product development group. Successful ability to convert feature/benefits, technical positioning and brand strategies into key internal and external messaging. Development of value propositions and go-to market strategies. Maintains marketing programs for partners in the distributor and residential, light commercial & commercial EPC; successfully preparing them to market our products (One-to-One Marketing) or support our products (Direct EPC). Manages, develops, and implements marketing activities to maximize sales. Analyzes brand performance, brand competitiveness and product trends in the marketplace and develops strategies based on research and analysis. Contributes marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production of collateral and customer facing material. Maintain high quality according to brand identity standards via resolving problems; identifying trends; determining improvements; implementing change. Identifies marketing opportunities during the Gateway to Success process. Understand consumer requirements; competitor messaging and competitor strengths and weaknesses. Enhance rapport with key MDF accounts by making periodic calls; exploring specific needs; anticipating new opportunities, and empowering innovative marketing events. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Represent the Sales and Marketing Department at various company, customer and industry focused meetings.

Currently contribute race recaps, competitive analysis, and race prognostications for NM based high school running scene.

Responsible for development, execution, and analysis of metro level marketing & merchandising initiatives. Strategically created and implemented marketing plan designed to increase sales, drive customer count, and increase basket size. Provided direction to regional panel of marketing specialists and graphic artists for special projects. Successful community outreach activities designed to improve customer perception and community goodwill. Developed graphic design projects with Adobe Illustrator. Creative lead responsible for graphic design projects for ABQ metro marketing programs. Evaluated and delivered marketing performance metrics to measure ROI relative to financial success of YOY sales growth & regional store sales. Successfully drove marketing promotions at the store level amid competitive climate for both internal recognition and external differentiation. Leveraged local news outlets to film and broadcast marketing initiatives. Spearheaded innovative digital media content to facilitate brand awareness and perception.

Marketing intern is responsible for developing and implementing a quality, well-rounded and successful marketing and advertising plan for chile products. Work in conjunction with sales team to bolster sales; assist with business to business sales lines, local made product messaging, assessment and other initiatives.

Worked with community health strategists to address and improve community health and well-being in New Mexico's rural and low income communities. Helped to identify and develop programs and services that meet the needs of the people living in New Mexico's rural communities. Variety of projects to gain understanding of the complex dynamics impacting New Mexico's healthcare landscape.

Prevail Productions is a media content creation platform designed to produce mobile content for underserved students seeking mentorship in creative fields. Content focuses on social networking websites and user interaction, offering upload and download capabilities to promote exploratory learning initiatives on all digital platforms.

Client consultation to develop business needs assessment. Formulation of business plan, technological assessment, and marketing initiative. Personally responsible for exploratory market development, devised strategy implementing entrepreneur's core skills into the public transportation market.