Drives transformational growth as part of the executive leadership team responsible for all aspects of brand strategy.○ Lead and manage sales managers responsible for national and specialty retail partners.○ Established strategy and a team to expand the souvenir and gift channel with depth and weight while growing current accounts.○ Oversees key relations and retail partners like Dick’s Sporting Goods, REI, L.L. Bean, Academy Sports and others.○ Widened trade show attendance to national, regional, and strategic shows in the outdoor, bike, gift, concession, and surf channels.○ Managed and broadened MLB-specific licenses, partnerships and sales.○ Created and developed advanced reporting to address and focus on key metrics in revenue, spend, and plan.

Locally is the leading market expert in online to offline shopping! Our solution bridges the gap between buyer and Brand. We give the buyers clear visibility in how, where, when, and what they buy while helping the Brand keep their loyal shoppers, gain valuable business intelligence into buying data at the store level and ultimately grow sales. Locally makes digital shopping more human. Our real-time inventory tracking shows customers where they can find what they want at a store near them.-Store Locator-Product Locator-Locally Landing Pages-Ship to Store-Transaction Handling-Marketing Tools-Business Intelligence If you miss out on local store purchases for your Brand because your consumers don’t have clear viability into your products and inventory level at local stores, you need Locally.com.○ Built and managed a financially viable sales pipeline resulting in over $200,000 in recognized monthly recurring revenue.○ Exceeded targets for prospecting, demos, and closed deals.○ Developed a winning strategy for growing my relationships with clients to achieve my goals.○ Identified and engaged key associations that could be leveraged to drive sales.○ Qualified potential markets and customers within these segments

○ Planned and executed brand launch in Spring 2020.○ Oversaw global growth strategy and initiatives across departments for each season and year.○ Worked with internal teams to ensure season plan hit benchmarks appropriately.○ Managed all key accounts in North America.○ Forecasted sales, goals, revenue targets, and ad/co-op spend.○ Successfully sold into over 150 Dick’s Sporting's Goods retail stores, making them HydroLight’s very first customer.

Slope Threads offers convenient ski and snowboard apparel rentals, delivering high-quality gear right to your doorstep or vacation destination. With free, easy shipping and returns, we make hitting the slopes affordable and hassle-free. Our mission is simple: to help more people enjoy the mountains without breaking the bank or dealing with the usual rental headaches.○ Develop and execute go-to-market strategy for the Fall 2019/Spring 2020 and Fall 2020/Spring 2021 seasons.○ Provide partners with an in-depth sales forecast, sales strategy, margin analysis by SKU, and revenue targets.○ Negotiate terms and co-op spend with vendor partners.○ Develop and implement SOPs for inventory management, order processing and returns, and general customer service

•Developed and executed Slope Threads go-to-market strategy for the F18/S19 season and F19/S20 season.•Provided partners with an in-depth sales forecast, sales strategy, margin analysis by SKU, and revenue targets.•Negotiated terms and Co-op spend with vendor partners.•Developed and implemented SOPs for inventory management, order processing and returns, and general customer service.

•Managed and drove business with Sea to Summit’s best online and P2P partners. •Worked cross-functionally with the marketing and e-commerce teams to ensure brand consistency and campaign alignment across the digital channel.•Strategized on effective monitoring and vetting of P2P websites for product, pricing, and branding. •Worked closely with our 3P partners to optimize all products on the Amazon platform. •Executed Sea to Summit’s Go To Market strategy by ensuring and deploying all digital assets for seasonal support and initiatives.•Regularly created and maintained forecasts for top customers.

•Managed sales of all products throughout the central and eastern parts of North America (MN, IL, MO, AR, LA, KY, OH, MI, IN, WV, VA, MD, DC, NC) including national accounts like Scheels and Moosejaw.•Managed, mentored and train the Field Technical Representative.•Created and planned forecasts for key accounts by in depth sales analysis.•Assisted dealers with inventory analysis and make suggestions for improving sell-thru.•Developed detailed annual business plan and sales strategies to include: Distribution plan (account types, plan to penetrate, account growth plans), Key Account Plan (How to maximize key account growth), and in-field service plan.•Maintained regular, in-person contact with all sales accounts to establish strong relationships and to develop new contacts.•Communicated regularly with leadership, marketing, credit, customer service, and logistics to insure highest level of dealer satisfaction.•Notable achievements: Hit Q1-Q4 sales goals in 2015 and up 22% from the previous year, finished 2016 11% up from LY, and finished Q1 in 2017 up 19% from LY.

•Drove customer growth and sales in the Midwest and central US territories.•Regularly exceeded monthly and annual sales goals by an average of 10%.•Provided weekly and monthly reports to the National Sales Manager.•Scheduled and conducted informative and professional product clinics. •Supported merchandising goals of authorized dealers.•Provided excellent sales and logistical support for regional and consumer shows.

•Managed communication with dealer accounts in assigned territories.•Worked closely with territory sales managers to meet sales and service goals.•Timely and accurately processed orders from dealers, employees and industry professionals.•Processed return authorizations and adjustments for warranty and dealer issues.•Provided excellent customer service to dealers and consumers.

•Reviewed credit reports and financial statements to determine risk. •Managed customer portfolio of 300+ international accounts.•Created detailed credit history reports for senior management and internal teams. •Provided excellent customer service to internal and external clients.•Contacted business-to-business clients via email and phone for resolution. •Recommended credit hold, write-off and third party action. •Requested customer adjustments timely and accurately.

•Consulted dealer discrepancies regarding financial activity, shipping, and ordering.•Responsible for the majority of open AR in North America, exceeding 23 million dollars.•Supported day-to-day operations within Accounts Receivable.•Strategized with senior management and sales to resolve delinquent accounts.•Responsible for all initial account build/creation in JD Edwards.•Assisted with EDI/KEY account maintenance, chargeback research and disputes.•Dealer contact to a high volume of accounts.•Cash application, invoicing, daily deposits, and credit card order processing.

•Created and managed social media pages, generating buzz in social media circles.•Drafted press releases, successfully garnering media attention.•Conducted research, created and managed media lists. •Orchestrated video shoots, adhering to clients nomenclature and style.•Engaged in electronic guest relations and outreach through blogs and social media.•Frequently strategized with clients to improve brand image and awareness.

•Implemented policies and procedures during the training of all new-hires•Improved training methods through collaboration with multiple parties•Documented staff performance, improvements needed, and company communication•Provided continuous feedback to corporate headquarters on effectiveness of policy changes and training methods•Served, hosted, and bussed regularly