Number one 12+ News-Talk station serving diverse, multi-city area. Coaching dynamic talent to aggressively become leading voices in market. Impactful news reporting, emergency and hurricane coverage. Grew station from mid-market performer to influential leader in audience and revenue.Sp 2020 - #1 12+, #1 P 25-54, #1 P 35-64, #1 M 25-54, #1 M 35-64. Dominant leader in men, with nearly double share of next station.

--Returned station to consistent top-5 rank W25-54, the market’s leading AC and Christmas station.--Implemented constant audience-growth marketing, focused on strengthening brand identity, engaging at-work listeners, and growing Diary and PPM overall audience. Developed TV and billboard campaigns. Directed targeted campaigns including direct mail, telemarketing, database e-mail, social networking and on-air contesting. --Maintained market ratings position and revenue in the face of new direct AC competitor.--Executed wide range of perceptual and music research, technical studio and voice-tracking upgrades, and web audience strategies to broaden station reach. --Co-Programmed cluster-mate WWMG, Oldies 1994-1995, consistently ranked Top 3 P35-64 before format change to CHR-Rhythmic.

--Returned to Program Greensboro AC, while managing Charlotte AC...Major adjustment of music rotations, imaging and Morning Show focus to rebuild station; First book Winter 2008 WMAG grew from #10 to #1 P25-54, posted first #1 P12+ in station history and highest Morning Show ratings since 1987.

1) WMAG Program Director--Rebuilt heritage AC station which had slipped to all-time low in Summer 1993 (#12 P25-54). --Immediate turnaround, by Winter 1994 back to #3 P25-54. --Station consistently placed top-2 W25-54 and top-5 P25-54 through tenure.--By Fall 1994, rebuilt long-time Morning Show to consistent top-5 W25-54.--Intense brand development, solidifying position as female-oriented at-work companion and community-involvement leader. Developed targeted database programs through telemarketing, direct mail, on-air contesting and loyalty campaigns. --Launched all-Christmas programming in 1999. Early model for future Holiday ratings success nationwide. Refined rotations and music scheduling, creative imaging, database and TV marketing, and intense street promotion. 2) Additionally managed launch of Country WHSL in Winter 1996. Grew to consistent #5 to #7 P25-54 while decreasing shares of market-leading heritage Country station.

--Launched new station after moving tower and upgrading signal.--Spring 1986 debut 6.8 #3 P12+, increased to 18.3 #1 P12+ Spring 1988. Station consistently dominated P25-54 from 1988 to 1993.--Nominated 1991 Billboard Station Of The Year and 1993 NAB AC Station of The Year.