• Led a comprehensive website redesign project, resulting in a 25% increase in user engagement and a 15% decrease in bounce rate within the first six months.• Developed and implemented cohesive brand guidelines, enhancing brand consistency across all marketing channels and materials.• Authored and published blog articles, driving a 20% increase in website traffic and establishing EPMA as a thought leader in the industry.• Successfully managed LinkedIn, Facebook, Instagram, and YouTube accounts, achieving a 30% growth in followers and a 40% increase in engagement rates.• Created compelling video content that contributed to a 25% increase in video views and engagement across all social media platforms.• Utilized Google Analytics and Hubspot for data-driven decision making, optimizing marketing strategies and achieving a 15% improvement in campaign performance.• Launched targeted marketing campaigns that resulted in a 30% increase in lead generation and a 15% boost in conversion rates.

• Generated multi-million-dollar revenue through strategic marketing campaigns• Achieved up to 300% increase in conversion rates through effective A/B testing on top campaigns• Provided regular updates and reporting on creative performance and optimizations• Produced and optimized creatives on an internal development team• Analyzed data and made recommendations for campaign best practices• Assisted in all areas of copywriting and creation of deliverables

• Produced and directed weekly live telecasts, overseeing all technical and creative content• Coordinated staff for episode filming, artist interviews, festival coverage, and meetings• Negotiated with publicists and PR firms to secure interviews and event coverage• Wrote scripts and managed all show content for live broadcasts• Produced segments and creative content from conception to production• Conducted live interviews with local, national, and international musicians

• Wrote all scripts for live show, managed all show content• Edited and maintained final approval for all staff submitted script materials• Led a team of staff writers and facilitated weekly meetings• Reported to and collaborated with executive producers to create show content

• Produced segments and creative content from idea stage to full production• Managed all logistics for show segments• Conducted live interviews with local, national and international musicians• Reported to and collaborated with executive producers to create show content• Managed production of weekly live telecast• Wrote scripts for show hosts and special interest segments

• Coordinated social media content to promote live show• Created and produced show segments• Operated Tri-caster (Camera live production management system)• Hosted show and special interest segments; conducted live interviews

• Created and scheduled social media posts for Austin City Limits Radio, 101X, BOB-FM, Lucy 93.3, & The Vibe• Wrote blog posts and created playlists for affiliated radio stations’ websites• Implemented SEO into article writing techniques for staff writers• Created paid social bundles for clients• Promoted and worked on-site for Blues on the Green 2021

• First international student from the United States to write for Orange Press• Conducted interviews, wrote reviews and human interest articles for Roskilde Festival in Denmark• Served as a copy editor for the English section of the newspaper