Nick Button Email & Phone Number

London, United Kingdom

Responsible for marketing strategy, planning and delivery across a portfolio of national and regional commercial stations owned and operated by Bauer Media UK, an entertainment network of multi-platform brands reaching 25 million consumers. Responsibilities include brand insights driven strategy development, agency management, multi-million-pound budget management, national and local brand and events partnerships, and with oversight of local social media and web content, and eCRM plan delivery. Manage a team of 13 marketers based across the UK.Key achievements:• Management of qualitative insights projects to help clearly define the target audiences of our key brands (Hits Radio and Greatest Hits Radio) and led to the rollout of new vision and strategy across the company leading to major changes across all elements of the business including marketing and content (on-air and on digital platforms) strategies.• Orchestrated the relaunch of numerous classic hits format Bauer stations and over 40 acquired stations as Greatest Hits Radio, resulting in a remarkable surge in audience numbers from 506,000 in January 2019 to 6.9 million presently.• The relaunch of 16 adult contemporary format Bauer stations as Hits Radio (April 2024).• Executed a series of multi-platform advertising campaigns, consistently driving brand awareness, consideration, and trial.

Following involvement helping this groundbreaking smartphone app delivered radio network to get investment for launch, I am now a non-exec director of the company advising them on all things brand and marketing. The stations launched in February 2014.

Acted as a brand and marketing consultant for this internationally renowned online travel and local deals brand.

Acted as a marketing consultant for leading experience days and leisure vouchers company Acorne plc. Developed and executed a new B2B strategy incorporating an overhaul of their online presence (http://www.acornerewards.co.uk/), social media and support collateral. Worked with their B2C marketing team to develop a more cohesive B2C strategy and plan across channels including the consumer website, social media and eCRM.

Worked with this Australia based B2B and charity voucher company to help define their brand and provide them with a logo, style and copy guidelines, a B2B website and sales collateral for initial use in Australia, but with an eye on a UK launch.

London, United Kingdom

Working on a consultancy basis helping SLM to define and launch their new online fashion and beauty brand neverunderdressed.com. This has involved working with all stakeholders (editorial, sales and marketing) to define a common language and ‘world view’, along with the development of a high-profile awareness and positioning launch campaign.

Responsible for marketing/brand strategy and delivery across B2C and B2B markets. A key member of the Exec team responsible for the overall strategy of the business from both internal and external perspectives. Managed a team of 6 including design, production, eCRM, social media/PR and B2B comms.Key Achievements:• Drove through an award winning research project (Market Research Society Application of Research winner 2010) that started the process of overhauling the business.• Roll-out of new vision and strategy across the company leading to major changes across all elements of the business including marketing and product strategies, and the company’s culture• Built a number of successful media partnerships based on cost per sale that generated in excess of £1m of exposure via Metro, Daily Mail, Magic 105.4, Kiss 100 and others.• Overhauled the B2B arm of the company with a rebrand, a new website, new promotional collateral and a new marketing strategy. Sales have gone from £1.7m to £3.9m off the back of these changes.• Took the brand on to TV for the first time in 2011, and built on that trial through 2012. Generated ROI of over 550%.• Drove direct sales (online B2C) from £4.1m to £8.9m.• Delivered Red Letter Days on to the High Street through House of Fraser and John Lewis, driving sales from £0.1m to £1.4m.• Built total sales from £5.9m to £14.2m, and profits from -£2.9m to +£500,000.• Improved Net Promoter scores 25% to 52%.• Drove significant revenue increases from the eCRM strategy whilst building the database size from 110k to 350k.• Built significant social media communities of over 11k on Facebook and over 14k on Twitter.

3 months of project work helping the team to define their insight and creative agency needs, and to then recruit the most appropriate partners for each of the tasks at hand.

Responsible for the marketing of the radio station, plus responsibility for the content and marketing of the station’s website. Managed a team of 12.Key Achievements:• Drove through a major research project that started the process of overhauling the brand.• Rollout of new vision and strategy across the company leading to major changes across all elements of the business including marketing and content (on-air and online) strategies. Took this new strategy to clients through a series of presentations.• Delivered a highly successful integrated marketing campaign across TV, cinema, outdoor, transport, online and experiential activity working with a seven-figure budget.• Delivered an award winning partnership with News International’s freesheet thelondonpaper as joint sponsors of London Underground’s busking scheme.• Generated year on year audience growth of 17% following several years of continuous decline. • Generated growth of 31% in the commercially vital breakfast show.• Generated growth of 51% in unique users to the Capital website year on year.

Key Achievements:• Redefined the Kiss brand, vision and strategy; relaunched the Kiss website and Kiss TV.• Launched the Kiss network through integrating the acquired Vibe stations.• Audience levels for Kiss 100 reached an all-time high, reaching number 3 in London for the first time.• Nationally Kiss became the number 1 youth radio brand for the first time in its history.• Web traffic grew by over 200%.

Launched 2 new top 40 chart properties - one aimed at the youth market, the other in to the AC (adult contemporary) market. Helped pitch these charts in to media agencies in order to successfully attract sponsors.

Key Achievements:• Built strategic partnerships (media and brand extensions) adding significantly to the network’s visibility (annual value of £2-3m).• Responsible for parent company Chrysalis Radio’s B2B trade marketing strategy.• Successful management of a multi-site operation and team.• Grew Galaxy to become the UK’s biggest youth radio brand – from 350,000 listeners per week, to 2.6m.• Relaunched 3 stations plus the biggest launch of a regional ILR, Galaxy 105-6 with a 20% reach.

I ran the marketing team, supporting the sales team with brand insight, market insight and client insight. I also marketed the company through external channels, positioning the company as THE expert on ILR (independent local radio) advertising experts.

I ran the marketing of this iconic brand, working on both station and individual show activity. I was a part of the team that lead the review of the station's audience and positioning at the time, developing an evolutionary driven strategy to take it to a broader and more sustainable audience base.

I ran the marketing for 4 commercial radio stations in the Yorkshire marketplace. This included both B2C and B2B support.

I ran the marketing of the CWS own brand biscuit proposition, before taking up a role marketing their own brand sauces, pickles and jams.

I was part of the marketing team responsible for the development and marketing of the Safeway health and beauty range - specifically hosiery and sanitary protection.