+ Led the successful launch of five eCommerce stores throughout North American business units while collaborating with global and local IT, marketing and sales teams.+ Created a pipeline and actively pursued customers to bring onto eCommerce solutions.+ Recognized the need to systematically audit sellable products online and worked with multiple teams to develop a tool to do so, which is now used globally at the company.+ Identified a gap in the online guest checkout process and instituted a new process which led to an incremental source of contacts and accounts for marketing.

+ Led a global pilot to equip field sales teams with laptop-tablet hybrids as well as develop an interactive onsite eCatalog sales tool.+ Advanced the team's marketing analytics through the creation of an external marketing stats repository, the integration of URL tracking codes, and the link to CRM campaigns.+ Instituted a campaign research checklist to strengthen campaign objective setting.

+ Emphasized the need for original video content and led four video projects while collaborating with creative partners and contractors.+ Responsible for domestic campaign development, including idea conception, content creation, touchpoint planning, execution, and campaign evaluation. + Created and executed a multi-channel campaign—including print, web, email and social media—that was presented as a best practice by global council and implemented in Germany the following year.

+ Product manager for $19M annual portfolio, with duties including competitive analyses, product launches, and managing relationships with vendors, distributors, and sales reps.+ Managed email marketing and increased conversions in 2012 by 300% over prior year.+ Created the most successful email campaign in department history, which was picked up by the global team and rolled out to the rest of the world.+ Proactively created an automated macro solution for monthly sales report generation.