As the Sr. Manager of Strategy and Marketing for the High Tech B2B industry, I provide marketing expertise and thought leadership to:- Guide Adobe’s point of view and go-to-market strategy for High Tech- Engage with High Tech customers on digital transformation and marketing excellence- Develop enablement materials for the Adobe ecosystem to support sales and customer success- Create and progress pipeline through thought leadership content, customer presentations, and industry events

• Led campaigns that included team management, brand and message development, market research, strategic PR and marketing to engage target audiences, creative development, content strategy, and evaluation of KPIs and OKRs.• Led public relations, marketing and creative services for tech clients, including Colorado’s RoadX program, Panasonic’s Smart Mobility division, Lyft, Spoke, ITS America, DeepCam and Lifeloc.• Developed messaging documents, media materials, marketing collateral, talking points, presentations/webinars, videos, and social and other owned content.• Prepared and managed project budgets.

• Managed PR, marketing and brand awareness strategy for RoadX (Colorado’s program to recruit tech companies to invest innovative transportation approaches), which included leading 24 major announcements that secured a total of 2,050+ news stories worldwide over three years.• Secured stories in high-value publications, including Wired, The Verge, CNET, Wall Street Journal, Forbes, Bloomberg, USA Today, NBC News, CNBC and CBS News.• Served as account lead for nine campaigns to engage target audiences, which included managing marketing and PR strategy, market research, message and creative development, social media, media relations, events, budgets and a team of seven people.• Secured 25 PR, marketing and creative industry awards for creative tactics, marketing campaigns, online and broadcast videos, social media engagement and media relations.• Collaborated with other agencies and directed subcontractors/vendors with specialized skills to support projects, including media planning/buying, market research, app development and video production.

• Led marketing strategy, internal employee engagement and community outreach for the launch of a connected vehicle pilot program through Colorado’s Rocky Mountains.• Developed and implemented award-winning creative tactics to generate more than 100 unique media stories, including “educational munchies” and a “Slow-Speed Chase” for drugged driving prevention and smartphone breathalyzer tests for drunk driving prevention.• Led rebranding efforts for clients to create new logos and brand platforms; oversaw the development of new materials, including key messages, websites, videos, graphics and other digital content.

• Spearheaded the development of CIG’s new website and rebrand, which resulted in the first new website and logo since the company was founded in 2006.• Launched statewide winter driving initiative, a fully integrated campaign involving media relations, creative development, social media outreach, website development and events.• Drafted all media materials and prepared monthly media reports for six projects.

• Secured advertising for “Mayors Against Illegal Guns” and worked with creative team – S360 led the Colorado effort for the national organization to promote safe and sensible gun reform • Assisted with execution of major events for Mayors Against Illegal Guns – National Day to Demand Action • Compiled daily news clips on clients to remain up-to-date on clients activities and their changing needs – provided a consistent analysis of the industry environment for the client• Wrote case studies about successes to be used on the website and at pitch meetings • Attended and contributed at staff and client meetings

• Assisted with the largest event in iDE history – Design for the Other 90%• Promoted the Design for the Other 90% exhibit and inaugural iDE Paul Polak Award for Social Innovation• Improved iDE's social media presence by increasing followers by 45% – Extensively utilized Facebook and Twitter• Positively interacted with a variety of people in person, over the phone, and email• Worked as a copy editor for all distributed materials