Nick Scholl Email & Phone Number

Greater New York City Area

I lead end-to-end web development using PHP, JavaScript (vanilla, jQuery, ES6), and HTML/CSS of high-performance, mobile-responsive WordPress websites across a portfolio of 20+ B2B news and event sites.CX/UX/Performance — Detailed audits with Google Search Console, Pagespeed Insights, Google Developer Console. Overhauled asset loading with advanced techniques for 50% improvement in page speed, initial load, etc. on desktop and mobile.Data Collection – Married a JavaScript API to content publication systems to push topic-based user behavior and engagement data to our CRM. This built an array of valuable email and marketing segments. that formed the basis of our most profitable property.Analytics – I've integrated tools like GTM, GA-4, and custom JavaScript to devise performance testing strategies, resulting in informed decisions that positively impact publisher-audience relationships.Email marketing – Many years in multiple ESPs—heavily in HubSpot. Templates designed and coded by me, A/B testing, automated workflows and send sequencing, domain and IP warmups. Google Postmaster for working out deliverability or reputation issuesI code dynamic email templates and automated campaigns with custom modules for curated content and promotional add-ons.Design - I handle facets of design—creating branding and logos, ad creative, print collateral—with advanced skills in the Adobe Creative suite, ensuring brand uniformity and quality.I'm the first-line troubleshooter for frontend issues, email client quirks, backend bugs, ad targeting and delivery—ensuring a consistent and premium user experience for team and audience.I was integral to the evolution of the company's tech/development process, infrastructure, and digital footprint.

Baltimore, Maryland, United States

Was the go-to expert on all things front end for more than 25 subscription-based, enterprise-level applications and sites, playing a pivotal role in the large-scale marketing of financial opinion publications. * pixel-perfect layouts* creation and maintenance of complex Vue and React components* design frameworks—especially Tailwind CSS* performance and page speedLead gen & ecomm funnels — Developed/ran ecomm stack for 30+ direct marketing campaigns with week-long funnels comprising ad buys, multichannel lead gen, dedicated vanity website for hotlist build and warmup series, SMS sends, VSL to push leads to live promo events and longform offer variations, order forms, with cross-sell and upsell journeys.Automation — Designed/dev’d frontend interface for customer signup for alerts on any self-selected combination of 30+ topics. Backend processes for triggering, queuing, and sending those email alert to target segments automatically on publication of new content matching topic. Programmatic delay after trigger to allow for editorial corrections. Validations and checks to avoid content/email duplications.Tracking and analytics — From-scratch overhauls of Google Tag Manager on both admin and site integration side—creating and using custom variables and custom events, coding JavaScript to fire specific tracking pixels on specific customer actions, GA-4 implementations and reporting.Budget & QBRs – Identified misuses in SaaS and other integrations, e.g. eliminating redundant API calls across multiple properties to reduce contract costs.Data — Multi-worksheet Google Sheets template with formulas for calculating stock ranking scores from multiple data points, admin interface to allow team members to upload that sheet each week, backend logic for calculating week-to-week changes/trends and compiling historical data for chart visualization on the frontend.Hired, mentored, managed junior and mid-level devs.Created, documented, supported production workflows.

New York, New York, United States

Freelance full stack developer for institutions and art-, music-, and fashion-adjacent weirdos.Ecomm – Early experience building/coding an online store for a NY-based fashion boutique using highly customized Magento. Have built and managed Shopify stores.Interactive — Invented, created, developed rich multi-media web interfaces and performances to pair with music releases, mixes. JavaScript controlled video API interactions, 3D rendering, complex CSS animations responded to user interactions. Think "lyrics video" but weirder, artier, freer.Data assembly - Currently writing application with Python spider to query various institutional online databases and crawl static websites, return and process and assemble those varied sources into structured data automatically inserted into SQL database for comprehensive discography of historical operatic recordings and personalities. Building frontend and API for use in academic research.