• Placed pre-season and fill in orders using data driven sales and inventory analytics to boost margins (increased 2% in one year), balance cash flow, and create accurate forecasting• Identify and onboard new products and vendors expanding CKS’s curated offerings• Built and managed all POs to ensure accuracy for forecasting and inbound receiving• Coordinated annual web merchandising overhaul for ~5000 new and existing SKUs focusing on data and inventory management, photo/description enhancements, SEO optimization, site nav and filtering• Set sales goals and tracked KPIs through weekly meetings with sales/customer service and marketing teams• Led detailed product specific trainings coaching staff on durable competitive advantages between outdoor gear offerings

• Worked alongside Marketing Director to create and analyze campaigns, including holiday sales events and product launches• Created content including blogs, images, and social media posts contributing to marketing campaigns

• Managed Customer service team with a focus on improving customer service response time, while enhancing website accessibility to reduce customer service volume• Led transition of customer service to new CRM software• Hired and managed seasonal customer service/sales team of 3 employees• Coordinated kayak shipping program via LTL freight through 3PL warehouse