Lead Buyer, Web Merchandising And Sales Manager
Cks Online - Colorado Kayak Supply
Steamboat Springs, Colorado, United States
- Placed pre-season and fill in orders using data driven sales and inventory analytics to boost margins (increased 2% in one year), balance cash flow, and create accurate forecasting
- Identify and onboard new products and vendors expanding CKS’s curated offerings
- Built and managed all POs to ensure accuracy for forecasting and inbound receiving
- Coordinated annual web merchandising overhaul for ~5000 new and existing SKUs focusing on data and inventory management, photo/description enhancements, SEO optimization, site nav and filtering
- Set sales goals and tracked KPIs through weekly meetings with sales/customer service and marketing teams
- Led detailed product specific trainings coaching staff on durable competitive advantages between outdoor gear offerings