With over 25 years of experience in textile design, I am passionate about creating beautiful and functional fabrics that enhance the spaces and lives of people. My core competencies include art direction, computer aided textile design, and innovation.In my current role, I am responsible for designing and managing the Alexander Maverick and Friedmans / Funki Fabrics collections, as well as bespoke projects for clients. I also developed and project managed ColourMe, the exclusive online colouring tool that allows customers to recolour prints online to match their interior design schemes. This innovative feature has increased user engagement, retention, and loyalty, as well as generated positive feedback and referrals. I am skilled at problem solving both design, print, and production issues, and collaborating with internal and external stakeholders to ensure quality and timely delivery.