Nick Baldwin

Nick Baldwin Email and Phone Number

Partner eCommerce Practice @ EssenceMediacom UK
Leeds, GB
Nick Baldwin's Location
Leeds, England, United Kingdom, United Kingdom
Nick Baldwin's Contact Details

Nick Baldwin personal email

n/a
About Nick Baldwin

Specialties: Digital FMCG planningRetail MediaCreative Marketing SolutionsPOSInstore MediaCommercial RadioSports MediaBusiness to Business Commercial Partnerships

Nick Baldwin's Current Company Details
EssenceMediacom UK

Essencemediacom Uk

View
Partner eCommerce Practice
Leeds, GB
Website:
wppmedia.com
Employees:
120
Nick Baldwin Work Experience Details
  • Essencemediacom Uk
    Partner Ecommerce Practice
    Essencemediacom Uk
    Leeds, Gb
  • Essencemediacom Uk
    Partner Ecommerce Practice
    Essencemediacom Uk Jan 2023 - Present
  • Mediacom
    Director Ecommerce
    Mediacom Dec 2021 - Jan 2023
  • Healthy.Io
    Uk Regional Head Of Sales
    Healthy.Io Dec 2020 - Dec 2021
    United Kingdom
  • Search Laboratory
    Head Of Sales At Search Laboratory
    Search Laboratory May 2019 - Dec 2020
    Leeds, United Kingdom
    Established in 2005, Search Laboratory is an award-winning integrated digital marketing and online PR agency with offices in Leeds, London, and New York. As a certified Google Analytics 360 Suite sales partner, our analytics and data-driven expertise runs throughout all our services. We work with some of the world’s leading brands on their national and international digital marketing campaignsOur expert teams are full of innovative ideas to help our clients achieve the best… Show more Established in 2005, Search Laboratory is an award-winning integrated digital marketing and online PR agency with offices in Leeds, London, and New York. As a certified Google Analytics 360 Suite sales partner, our analytics and data-driven expertise runs throughout all our services. We work with some of the world’s leading brands on their national and international digital marketing campaignsOur expert teams are full of innovative ideas to help our clients achieve the best results possible from their digital marketing channels. We work hard to ensure all our team are happy, rewarded and have access to the tools they need to deliver outstanding results for our clients. In fact, we've been included in The Sunday Times Top 100 Best Companies To Work For 2018 list - and it's our sixth year!Search Laboratory delivers profitable, data-driven digital marketing campaigns, including mathematical PPC and customer-centric SEO, to clients in 18 countries worldwide. Working in over 35 languages, our in-house team of mother-tongue linguists can help you deliver more revenue from your existing search marketing or help you tap into new markets overseas. Our digital marketing services include:• Content Marketing • Public Relations• Technical SEO• Social Media• Pay-per-click (PPC)• Programmatic Advertising • Google Analytics 360 Suite Implementation and Consultancy• Conversion Rate Optimisation• Landing Page Optimisation and Tuning• Data Science • Google Analytics Training and Consultancy Show less
  • Tenthavenue
    Head Of Digital Media Sales
    Tenthavenue Sep 2017 - Apr 2019
    Leeds, United Kingdom
    tenthavenue is the home of WPP’s ‘Connected Consumer’ agencies.We live in a hyper-connected world – and this has changed everything. Consumers now access information immediately, share everything in real time, and have more purchase choices than ever before.Meaningful, relevant, engaging, valuable – that’s what brands have to be in order to capture people’s attention and imagination in this connected world. And that’s where tenthavenue steps in.Our work brings together… Show more tenthavenue is the home of WPP’s ‘Connected Consumer’ agencies.We live in a hyper-connected world – and this has changed everything. Consumers now access information immediately, share everything in real time, and have more purchase choices than ever before.Meaningful, relevant, engaging, valuable – that’s what brands have to be in order to capture people’s attention and imagination in this connected world. And that’s where tenthavenue steps in.Our work brings together the four key pillars of data, content, technology and media. By aligning our specialist agencies and partners, we build teams, products and services that help brands create relevant experiences driven by the mindset of the audience across a myriad of channels and environments.We call this ‘the personalisation of the consumer experience’ and it drives everything we do. Show less
  • Wm Morrison Supermarkets Plc
    Head Of .Com Morrisons - Media Sales
    Wm Morrison Supermarkets Plc Jun 2015 - Aug 2017
    Bradford, United Kingdom
  • Result Customer Communications
    Head Of .Com Morrisons - Media Sales
    Result Customer Communications Dec 2013 - May 2015
    Bradford, United Kingdom
  • Publicis Blueprint
    Business Development Publicis Blueprint North And Digital Trading Manager Asda Media Centre
    Publicis Blueprint May 2011 - Dec 2013
    Leeds, United Kingdom
    Business Development for the newly opened Publicis Blueprint North office in Leeds, creating content and media centre solutions for Northern based clients.Digital Trading Manager for the Asda Digital Media Team with key accounts and managing the digital trading floor team. The role is all about developing both sales and brand campaigns for trading and suppliers across the Asda digital platforms.In addition I work on developing the Email, Social and Asda.com monetisation… Show more Business Development for the newly opened Publicis Blueprint North office in Leeds, creating content and media centre solutions for Northern based clients.Digital Trading Manager for the Asda Digital Media Team with key accounts and managing the digital trading floor team. The role is all about developing both sales and brand campaigns for trading and suppliers across the Asda digital platforms.In addition I work on developing the Email, Social and Asda.com monetisation programme. Show less
  • Publicis Blueprint
    Account Director
    Publicis Blueprint May 2011 - Nov 2013
    TUPE from Sales Activation Solutions in May 2011)Having moved across from SAS, I solely work on the Asda Digital platforms, selling to both the Asda Trading floor categories and a number of key suppliers.Internally for Asda I have worked across the majorities of categories and currently manage digital within the growth area of Home & Leisure, the biggest category Non Edible Grocery and Beers Wines and Spirits.In addition I work on a number of key supplier accounts, including… Show more TUPE from Sales Activation Solutions in May 2011)Having moved across from SAS, I solely work on the Asda Digital platforms, selling to both the Asda Trading floor categories and a number of key suppliers.Internally for Asda I have worked across the majorities of categories and currently manage digital within the growth area of Home & Leisure, the biggest category Non Edible Grocery and Beers Wines and Spirits.In addition I work on a number of key supplier accounts, including Kellogg's, Heineken, Inbev, Diageo, Microsoft, Coors and Cadbury.My role is to educate, develop and plan commercial digital strategies to achieve both Asda and supplier KPI's. This involves creating solutions on both Asda digital platform and wider digital market, in addition to supporting above the line and in store marketing.I am sole responsible for leading the monetisation projects across email, mobile and Asda direct, working to create new revenue streams for the Asda Media CentreI also present the digital inductions for Asda Media Centre and at the Best Welcome events for suppliers and UK colleaguesMy performance in 2011 has generated in excess of £1.5million across Asda Digital platforms This includes two of the biggest joint business plans on digital for Coors and Kellogg's Show less
  • Publicis Blueprint
    Digital Trading Manager
    Publicis Blueprint May 2011 - Nov 2013
    Leeds, United Kingdom
    Managing and developing all digital monetisation across the Asda trading floor and key grocery and non edible grocery suppliersDeveloping new business channels for Publicis Blueprint in the north, delivering content solutions and generating income using media centre solutions.
  • Sales Activation Solutions
    Asda Account Manager
    Sales Activation Solutions Apr 2009 - Jul 2011
    Asda.comAsda DirectAsda TrolleysAsda Trolley Bays
  • Sales Activation Solutions
    Account Director
    Sales Activation Solutions Apr 2009 - May 2011
    At SAS I worked across a number of platforms, including trolley panels, trolley bays, milk media and digital for primarily Asda but also Tesco and Sainsbury.Working alongside my colleague we set up the SAS Leeds office and generated over £5million from the Asda account in the last financial year.Online retail media was in its infancy when I joined SAS and I found it key to constantly generate insight to help shape digital strategies and create the best return on investment for my… Show more At SAS I worked across a number of platforms, including trolley panels, trolley bays, milk media and digital for primarily Asda but also Tesco and Sainsbury.Working alongside my colleague we set up the SAS Leeds office and generated over £5million from the Asda account in the last financial year.Online retail media was in its infancy when I joined SAS and I found it key to constantly generate insight to help shape digital strategies and create the best return on investment for my clients. This enabled me to develop expertise to grow supplier share and deliver category targetsWorking with suppliers and the retailers I developed both targeted and national campaigns across trolley bays and panels. These campaigns included regional domination of retailers for Heineken during the Champions League Final, target store campaigns for government agencies and major national campaigns for product launches including Stella Cidre and Carling. Show less
  • Yorkshire Agency
    Account Manager
    Yorkshire Agency Jan 2007 - Apr 2011
    Moved to Real Radio's parent company GMG Radio to develop revenues on 13 radio stations across the UK.I manage all commercial media agency business in Yorkshire developing new business and managing key accounts such as DFS, Asda and Safestyle Windows.Management of the Yorkshire patch involves developing new agencies through education and influence, whilst negotiating greater contracts and share with established agencies.I have developed new revenue streams, particularly by driving… Show more Moved to Real Radio's parent company GMG Radio to develop revenues on 13 radio stations across the UK.I manage all commercial media agency business in Yorkshire developing new business and managing key accounts such as DFS, Asda and Safestyle Windows.Management of the Yorkshire patch involves developing new agencies through education and influence, whilst negotiating greater contracts and share with established agencies.I have developed new revenue streams, particularly by driving key clients to combine digital platforms and radio advertisingI have recently been instrumental in developing the commercial success of our newest radio brands, Smooth Radio, which launched in 2007 and Rock Radio which launched in May 2008. Show less
  • Galaxy Leeds
    Account Manager
    Galaxy Leeds Aug 2008 - Apr 2009
    Regional Client and Agency Sales
  • Galaxy Radio
    Senior Account Manager
    Galaxy Radio Jul 2008 - Apr 2009
    Whilst at Galaxy I have grew revenues to compete with the current established highest biller at the station and contributed to the double digit revenue growth in poor economic conditions.I have management responsibility for client prospecting within the team, developing and researching opportunities, organising new client contacts and providing a fresh approach for business to business communication.The revenue has been developed across a number of commercials clients including… Show more Whilst at Galaxy I have grew revenues to compete with the current established highest biller at the station and contributed to the double digit revenue growth in poor economic conditions.I have management responsibility for client prospecting within the team, developing and researching opportunities, organising new client contacts and providing a fresh approach for business to business communication.The revenue has been developed across a number of commercials clients including government bodies, regional agencies, regional commercial clients and retailers. Show less
  • Gmg Radio
    Account Manager
    Gmg Radio Apr 2002 - Jun 2008
    Regional Client Sales and Local Agency Sales
  • Radio Yorkshire
    Key Account Manager
    Radio Yorkshire Mar 2002 - Jan 2007
    Generated high revenues from all traditional and non-traditional business sectors across the North of England.Working directly with clients I was able to offer complete marketing solutions, including creative and planning for all a number of media platforms.I manage the agency team and dealt with recruitment. I successfully recruited a number of staff, training and developing them into successful members of the team.I was awarded 'Superstar' in 2006 as recognition of my contribution… Show more Generated high revenues from all traditional and non-traditional business sectors across the North of England.Working directly with clients I was able to offer complete marketing solutions, including creative and planning for all a number of media platforms.I manage the agency team and dealt with recruitment. I successfully recruited a number of staff, training and developing them into successful members of the team.I was awarded 'Superstar' in 2006 as recognition of my contribution to GMG revenues. This incentive program is the pinnacle of sales achievement with GMG Radio.Achievements2002 - Yorkshire Sales Newcomer of the Year2005 - 2006 - Highest Percentage Biller at Real Radio Yorkshire2005 - 2006 - 22 consecutive targets achieved2006 - Secured the biggest local contract spend on Real Radio of £250,000.2007 - Promoted to deal with all GMG radio media agency business in Yorkshire Show less
  • Teamtalk.Com
    New Business Development Manager
    Teamtalk.Com Nov 2000 - Dec 2001
    My roles were to monetise TEAMtalk's broadcast and written content streams and provide revenue opportunities from the website users.During my time I developed new revenue streams with key clients Ladbrokes, William Hill, Carphone Warehouse, Vodafone, Daily Mirror and the Daily Telegraph.
  • Studentnet.Com
    Business Development Manager
    Studentnet.Com Aug 1999 - Nov 2000
    My role at STUDENTnet was to develop revenue opportunities on a local, regional and national level. This meant developing a directory sales team to hit local and regional markets and creating new business ideas for national brands to reach the student market. I worked closely with the Managing Director on the sale of the company to American Venture Capitalists for a substantial profit.I developed and managed our network of sites including our Euro 2000 coverage which I marketed across… Show more My role at STUDENTnet was to develop revenue opportunities on a local, regional and national level. This meant developing a directory sales team to hit local and regional markets and creating new business ideas for national brands to reach the student market. I worked closely with the Managing Director on the sale of the company to American Venture Capitalists for a substantial profit.I developed and managed our network of sites including our Euro 2000 coverage which I marketed across the UK and created commercial solutions for William Hill. Show less

Nick Baldwin Skills

Digital Marketing Business Development Marketing Strategy Management Sales Negotiation Media Sales Creative Strategy Marketing Management Online Retail Team Management New Business Generation Digital Marketing Commercial Radio Sports Marketing

Nick Baldwin Education Details

Frequently Asked Questions about Nick Baldwin

What company does Nick Baldwin work for?

Nick Baldwin works for Essencemediacom Uk

What is Nick Baldwin's role at the current company?

Nick Baldwin's current role is Partner eCommerce Practice.

What is Nick Baldwin's email address?

Nick Baldwin's email address is ni****@****tre.com

What schools did Nick Baldwin attend?

Nick Baldwin attended Bpp Law School Leeds, Leeds Beckett University, The Nottingham Trent University, Leeds Beckett University, A-Levels - St Mary & St Joseph's.

What skills is Nick Baldwin known for?

Nick Baldwin has skills like Digital Marketing, Business Development, Marketing Strategy, Management, Sales, Negotiation, Media Sales, Creative Strategy, Marketing Management, Online Retail, Team Management, New Business Generation.

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