Nick Benson Email & Phone Number

Remote

In this role, I manage the marketing AI roadmap, planning/forecasting, testing and implementation of all AI tools in the marketing stack to accelerate our GTM motions.• Developed marketing AI responsible use guidelines - greatly reducing unsanctioned trials and legal liability. • Develop prompting frameworks and guidelines to enable marketers to get from 0-80% more quickly.• Created the Unisys rapid tool evaluation process - aligning the needs of the business to performance to ensure we onboard the right tools and are objective whenever possible. • Liaise between the corporate AI enablement organization and marketing to ensure board visible projects are on track and meet board expectations.

United States

In this role, I took on an expanded finance role (i.e., planning, project scoping, project finance management, reporting and allocation) a byproduct of our team absorbing the corporate event team and growing our sponsorships footprint. In addition to my finance responsibilities, I also own corporate marketing trainings, the introduction/implementation of tools to the brand team tech portfolio, and program management for the marketing AI council.• Developed AI Video Content Tutorial System: Enabled internal teams to engage effectively and utilize our tools. Achieved a 5X reduction in tutorial development/ delivery time and minimized laborious inquiries by 46% on topics where tutorials were released.• Launched, managed and onboarded genAI solutions for corporate AI council: Reduced content production costs by 2X while maintaining output levels and increasing speed of delivery by 40%.• Managed ~$20M budget per annum: Orchestrated efficient allocation and reporting, ensuring resource utilization, financial transparency, and effective vendor management.

Remote

Led the development of a rotational program for incoming college grads entering the global marketing organization. Program hinged on exposing ECG members to 4 orgs/disciplines in 6 month rotations (i,e., brand strategy, ops, digital and product/solution), garnering the support from leaders across the Global Marketing Team. This program highlighted comms channels, networking events, executive led conversations/courses, foundational skill building/ up skilling, and mentee/ reverse mentorship opportunities. This program led to a 3X increase in the number of new grads and notched a near 2X increase in average tenure (1.3 years to 2.5 years) with new college grads.

San Francisco Bay Area

In this role, I ran all corporate marketing trainings, managed all team finances, cross-team communications, pilot programs, and own tech implementations for nascent/ new technology to the brand team tech portfolio. I also managed the team's many platform technologies (Workfront, HIVE, AEM, Drupal, Google Drive).• Proposed and launched cross team social media strategy and training program: Developed and managed content creation, program management for 6 team initiative resulting in the delivery of a revamped social media system that promotes on-brand employee content and creation of an interactive training module. The program reduced the circulation in off-tone content by 21%, noted a 14% increase in content promotion system participation and a substantial 5x decrease in legal exposure (copyright infringement suits). Got executive buy-in to make training mandatory for all employees.• Managed ~$20M budget per annum: Orchestrated efficient allocation and reporting, ensuring resource utilization, financial transparency, and effective vendor management.

Palo Alto, Ca

• Led F1 sponsorship narrative development: Elevated brand exposure and engagement through creative initiatives.• Streamlined vendor onboarding: Enhanced relationships and operational efficiency as Brand team's point of contact.• Developed interactive training system: Elevated engagement, reinforced brand values, and enabled continuous learning.• Directed agile research programs: Aligned messaging, enabling rapid market adaptations and precise perception insights.• Reshaped corporate narrative: Boosted sales and marketing training participation by ~40%, enhancing communication strategy.• Product Management: Optimized business card system: Oversaw the development and launch of an application for ordering business cards, resulting in reduced errors, streamlined operations, and an improved user experience.• Managed global email templates: Enhanced brand consistency, cut off-brand communications by ~20%, overseeing development, launch and change management across all externally communicating teams company wide.• Managed ~$8M budget per annum: Orchestrated efficient allocation and reporting, ensuring resource utilization, financial transparency, and effective vendor management.

Vmware Hq, Palo Alto, Ca

• Managed all internal corporate marketing team sites and content: Ensured consistent and up-to-date brand representation across digital platforms.• Drove global internal brand advertising activations: Enhanced brand engagement among employees through competitions and achieved a 19% increase in advertising program awareness among employees.• Acted as project manager for in-house production of advertising: Ensured efficient creation of brand assets.• Managed vendor relationships for brand team: Delivered consistent and high-quality brand resources and assets.• Led financial operations with an ~$3.5M annual budget for VMware Brand Team: Oversaw budget planning, allocation, and financial reporting.• Managed demand gen annual system launch end-to-end: Ran and used external research studies to hone design and tone as we reimagined our demand gen campaign system. Resulted in 11% uptick in CTR's.

Kaiser Permanente Hq, Oakland, Ca

• Managed site implementations: Oversaw interdepartmental system implementations within the KP Care Delivery Technology Services group.• Consulting Role: Chosen for a special consulting team for CIO and executive suite, focusing on emerging technologies for total health.• Executive Development Program: Selected to participate in the executive development program.• Strategic Proposal Creation: Crafted multiple proposals for the use of ride share businesses to address the growing need for paratransit, aimed at reducing the impact of lack of access (a social determinant of health).• SharePoint Solutions: Designed and constructed SharePoint sites to address collaboration challenges among SNF, HH/HO, and Kaiser Spiritual care teams.• Process Optimization: Created high-level workflows (BP Visio) to enhance process efficiency for upcoming EPIC implementation/sprint, reducing user friction and improving the patient care experience.• ROI Reporting: Compiled ROI report for large-scale software implementation, showcasing benefits of ambulatory software system and presenting findings to executive leadership.• Metrics Design: Devised metrics for multiple implementation sprints to evaluate physician success using mobile tablets.

1119 Geary Blvd, San Francisco Bay Area, Ca 94109

• Managed a small multi-national marketing strategy/implementation and sales teams: Led a group focused on creating onboarding/training programs for corporate.• Sourced mapping solutions for field sales optimization: Procured mapping solutions to enhance field sales efficiency and optimization.• Implemented various mapping procedures for door-to-door sales teams and direct to consumer sales teams.

1333 Bush St, San Francisco Ca

• Managed marketing programs for a geriatric health non-profit, offering operations-focused consulting to PACE programs.• Coordinated events, overseeing competitive analysis, social campaigns, web design, awareness planning, and event management.• Developed efficiency proposals and implemented online protocols for streamlined operations.• Proficient in Google Analytics and AdWords, aiding feasibility studies and technology sourcing for office practices at On Lok.

Région De La Baie De San Francisco, États-Unis

• Led teams of canvassers in SF.• Helped in dividing and organizing groups of canvassers. • Responsible for training incoming interns and canvassers.