Jennifer Nicholson Email & Phone Number

Greater Boston Area

• Lead Overseas Adventure Travel's product marketing team to execute and evaluate marketing strategies across multiple channels including social media, web, and print for 50+ products generating $323.5M in sales per year• Beat the 2019 net profit goal by $3.4M with strategic marketing campaigns; increasing customer retention year over year by 20% and driving higher customer revenue• Drive consistent growth in customer base by 8% each year through new customer acquisition campaigns; increasing website visits by 30% through multi-channel marketing and targeted Facebook advertising• Manage the product lifecycle including the launch, positioning, and messaging of all new and existing products, and oversee all external publications • Successfully launched 10 new products in the last two years, leading to an additional $36M in sales• Partner with executive leadership to translate organizational goals and objectives into actionable marketing plans• Align cross-functional teams on marketing efforts and brand positioning; provide training programs and presentations for the call center, sales teams, and creative department• Measure success and product trends through daily checks of results and metrics to make informed strategic decisions • Conduct regular research of market trends to guide strategy in conjunction with competitive analyses on a weekly and monthly basis to evaluate market position of products

Boston, Ma

• Coordinate with creative team and drive the execution of ad-hoc campaigns for over 90 monthly projects• Develop creative blueprint and maintain timelines for all print, web and digital promotions including catalogs, brochures, email, and web • Lead all meetings with the creative marketing team to discuss project composition and approach• Hold teams accountable to ensure projects hit key timelines and all milestones are met in adherence to deploy dates • Execute high quality, on-time, and on budget promotions that align with executive goals through fostering relationships across the creative, brand, executive, product development, finance, and sales teams• Identify issues, develop recommendations and collaborate with cross-functional teams to implement changes

Boston, Ma

St. Charles, Mo

St. Charles, Mo

New Hampshire

St. Charles, Missouri

Master Of Science In Administration (Msa), Marketing

Corporate Communications: Public Relations And Advertising