Head of Growth turned supply side Brand Partner. After multiple years driving scalable growth in a sink or swim post-iOS 14 world, I am now driving the same performance for brands coming to TikTok. With a focus on down funnel ROAS, my approach to paid media is bottoms up. Top funnel CPM's don't matter unless someone is buying your product.After graduating the Eccles School of Business at the University of Utah, I have worked in the Digital Marketing and Social Advertising for the past 8 years, ultimately gaining experience in B2C and B2B marketing, user acquisition, ad monetization, brand development, social media marketing, and digital advertising. Running my own creative agency gave me insights into different industries and the large and small businesses pushing innovation. Skilled in Performance Marketing, Brand Marketing, Consumer Marketing, Digital Advertising, Social Media, Brand Management, Product Marketing, and Sales.
Listed skills include Marketing, Marketing Strategy, Advertising, Social Media, and 8 others.