Nicki Helton Email & Phone Number

Irving, Texas, United States

Irving, Tx

Managed end-to-end creative execution processes for Cards and Retail digital marketing. Prioritized workflow to assure all deliverables are completed within established timeframes. Worked with marketing and legal teams to secure required approvals needed for email deployment. Ensured quality execution of all campaigns with full understanding of and adherence to legal and compliance requirements. Review, audit and approve all communications prior to final deployment. Manage the review and approval process of Citi marketing communication to ensure campaign deliverables and data are accurate and up-to-date.

Coordinated logistical commuter details, while tracking commuter use for incentive and reward disbursements. Assisted with the development and implementation of Marketing campaigns and provided appropriate collateral and/or promotional items.

The Dallas Morning News

Drove the creative process for 50+ clients as the primary point-of-contact (POC) for multiple departments. Adhered to budget and time restraints to ensure top tier projects were completed in alignment with client specifications. Worked on several campaigns for clients in various industries including Dallas Morning News charities, for-profit and non-profit, tier 1 digital medical/healthcare, tier 1 digital automotive, internal HR, and pay-for-performance campaigns. Spearheaded brand stewardship through the management of collateral for Dallas Morning News and its sub-brands: SportsDay, GuideLive, and Al Dia and Briefing.Key Achievements:• Raised $1.2M+ for 20 non-profit organizations and achieved 2nd place in the INMA Global Media Awards for public relations and community service through the coordination of creative for the 2016-2017 Dallas Morning News charities campaign. • Directed rebranding for DMNmedia including internal/external campaigns which encompassed sales collateral, websites, resource center, client-facing presentations, internal documents, and communication. • Utilized project management methodologies to lead a company-wide HR campaign from inception to completion to include the coordination of creative, cross-functional team communication, vendor relationships, and budget adherence. Honors and Awards:Three-time quarterly President’s Club winner | 2011, 2012, 2015INMA Best Public Relations of Community Service Campaign, Second Place – 2017Dallas Morning News, United States Charity Campaign – 2017Inland Press Association Design Award – 2005, 2007, 2008, and 2009Dallas Association of Visual Communications, Bronze Award – 2008

Utilized graphic design expertise to fulfill the creative strategic needs of projects. Executed numerous complex projects simultaneously to include advertising campaigns for Savor Dallas, HRSW, and Ringling Bros. Rendered services for special section and custom publications for the City of Dallas, Guide to Private Schools, Power of an MBA, and Alzheimer’s Awareness.