TRC Advisory is a boutique consulting firm focused on working with clients to define and deploy the strategies and tactics necessary to consistently outperform competitors and investor expectations. Our work is both analytically rigorous and highly collaborative in nature. We seek to build alignment behind those decisions and actions that will maximize and accelerate performance impact via growth and profitability enhancement. We work in a manner which addresses near-in priorities while also… Show more TRC Advisory is a boutique consulting firm focused on working with clients to define and deploy the strategies and tactics necessary to consistently outperform competitors and investor expectations. Our work is both analytically rigorous and highly collaborative in nature. We seek to build alignment behind those decisions and actions that will maximize and accelerate performance impact via growth and profitability enhancement. We work in a manner which addresses near-in priorities while also establishing the underlying organizational capabilities necessary to enhance the quality and pace of decision making and delivery over time.We serve clients across numerous industries and geographies with these typical areas of focus:• Strategy and Decision Making (defining profit pools & headroom, competitive positioning & participation decisions, aligning leadership teams' priorities with an externally-grounded fact base)• Pricing and Performance Disciplines (building insights, tool-kits, and organizational capabilities to deliver substantial profit improvement through new pricing disciplines, mix enrichment, and productivity gains)• Commercial Effectiveness (accelerating profitable growth by arming commercial/sales teams with tools, insights, and metrics to deliver on more ambitious growth playbooks)https://www.trcadvisory.com/ Show less

Key member of leadership team driving revenue from less than $100M to $145M in two years. Led merchandising, purchasing, and business development teams including all vendor relationships and the inception and launch of a private brand and virtual warranty programs. Attained all major vendor program targets including the negotiation of expanded programs with two largest vendors. Brokered profitable assortment strategies throughout various 3P marketplaces (Amazon, eBay, Jet.com, etc.) and led… Show more Key member of leadership team driving revenue from less than $100M to $145M in two years. Led merchandising, purchasing, and business development teams including all vendor relationships and the inception and launch of a private brand and virtual warranty programs. Attained all major vendor program targets including the negotiation of expanded programs with two largest vendors. Brokered profitable assortment strategies throughout various 3P marketplaces (Amazon, eBay, Jet.com, etc.) and led the planning and execution of promotional calendar on the core site (CPOoutlets.com). Company-lead on platform integration with acquiring parent company (ERP, inventory, fulfillment, support functions).
CPO Commerce is a high-growth, category-leading ecommerce company specializing in professional power tools, outdoor equipment, and industrial supplies. CPO operates over 30 “co-branded” sites as well as preferred relationships with top marketplace channels.CPO acquired by Essendant in 2015. Show less

Accelerated growth from 10% to 18% in $400M eCommerce and Emerging Channels business unit by: developing and managing Customer Strategy Plans for top 25 opportunities, liaising between Sales and key functional areas as needed; accelerating key growth initiatives with existing partners in B2C (Costco, Amazon, Walmart) and B2B channels (Grainger, Fastenal, Cardinal), including expansion into new product categories and redefining fulfillment relationships; refreshed and refined a value… Show more Accelerated growth from 10% to 18% in $400M eCommerce and Emerging Channels business unit by: developing and managing Customer Strategy Plans for top 25 opportunities, liaising between Sales and key functional areas as needed; accelerating key growth initiatives with existing partners in B2C (Costco, Amazon, Walmart) and B2B channels (Grainger, Fastenal, Cardinal), including expansion into new product categories and redefining fulfillment relationships; refreshed and refined a value proposition tailored to customers not traditionally targeted by the organization but much larger and able to grow faster than the core business. Value prop framework eventually leveraged throughout the enterprise.Essendant is a $5B wholesale distributor of business products (janitorial, food service, office, technology, industrial/MRO, automotive aftermarket) selling into diverse channels (online and omni-channel retail, industrial/MRO distributors, healthcare and other verticals), through a network of 70 distribution centers. Essendant was formally known as United Stationers. Show less

Oversaw the development and execution of over 10M price records into a $3B wholesale channel. Led company’s largest pricing and rebate overhaul, combined with segmentation of the largest channel, resulting in over $20M margin gain over 18-month period. Managed third party relationships to obtain “live” retail pricing data, then leveraging into online and printed vehicles on behalf of reseller customers. Client-lead on major pricing software installation with modules including price… Show more Oversaw the development and execution of over 10M price records into a $3B wholesale channel. Led company’s largest pricing and rebate overhaul, combined with segmentation of the largest channel, resulting in over $20M margin gain over 18-month period. Managed third party relationships to obtain “live” retail pricing data, then leveraging into online and printed vehicles on behalf of reseller customers. Client-lead on major pricing software installation with modules including price development and sales dashboard. Frequent interaction and presentation to leadership team and largest strategic customers. Selected as one of first 10 high potential leaders to participate in external year-long leadership development program. Show less