A career spanning +25 across Europe and Asia-Pacific with a breadth of strategic, management and creative skills acquired across leading a global range of agency networks including: Minale Tattersfield, Ogilvy and Mather and M&C Saatchi and running internal communication teams in Hospitality, Tourism and FinServ market sectors.Driving sustainable business growth, through inspiring leadership and ingenious strategies to enable brands, businesses and partners to succeed in the new dynamic digital landscape.These achievements have been built on three key pillars:(1) Robust creative and strategic thinking in the development and management of brands,(2) Solving problems from a 360º perspective with equal consideration given to both strategy and creativity,(3) Leading teams to deliver compelling campaigns from innovative idea to flawless execution.Successfully established this work ethic at all professional levels from start-up to major PLC corporations through building, re-positioning and creating brands. Commanding respect and attention in the Board Room and endearing respectful and long-lasting bonds with staff, influencers, affiliates, stakeholders, and global partners. Selected Brand and Business Transformations.• Revolutionized 3 traditional advertising agencies and 15 consumer brands into game changing and category leading entities 1992-2019+.• Named and designed the Resorts World Singapore brand—the Genting Group’s Integrated Resort (S$5.2b) bid. Leading the successful RFP presentation to Singapore Tourist Board. • Leading teams honoured with +50 creative, marketing and business awards as well as receiving multiple personal recommendations and commendations for management and digital creativity. • Created, developed and managed +55 brands from Europe to Asia-Pacific ranging from start-up to listed Multi-Nationals from design, development and delivery to trademark protection where necessary.