Nicola King Email and Phone Number

Supporting business leaders across ANZ, APAC, EMEA and UK through executive and organisational coaching. www.fpft.com.au.

ASX Listed Fintech with operations across 13 international markets

See Premera Blue Cross

Head of external communications responsible for enhancing and protecting the organization’s reputation by establishing and directing Premera’s position and messaging across multiple markets and lines of business.Leader of cross-functional teams and manager of media relations, public affairs communications, issues management and crisis communications functions. Created, directed and implemented integrated communications campaigns around new products and services, financial results (including the creation of the annual report), policy, regulatory and legislative changes.Provided counsel on communications and reputational risk at all levels up to the CEO.Developed and managed Premera’s crisis communications function, including managing the communications response to a cyberattack against Premera affecting approximately 11 million individuals globally. Developed Premera’s communications strategy for the implementation of the Affordable Care Act (ACA), which included leading a cross-functional team of more than 40 people for 12 months to manage marketing, internal and external communications and customer experience.Appeared regularly on television and radio broadcasts to educate the public on Premera's activities.Provided direction to brand managers, public relations, public affairs and marketing agencies to ensure alignment of brand and marketing communications with our corporate position and strategy.Directed social media strategies and create social media and online content around key issues for both internal and external audiences.

Developed and implemented internal and external communications and stakeholder engagement strategies for key national and international initiatives, such as; • Creation of new European Supervisory Authorities for financial services• Creation of FSA's new Client Assets Division in the wake of the Lehman Brothers collapse• IMF review of the UK financial sectorDeveloped and implemented a new stakeholder engagement analysis model adopted as the standard across the organization, which contributed to the successful implementation of key strategies, such as the 2009 Mortgage Market Review.Created communications across multiple channels, including: town hall meetings, round tables, conferences, publications, policy papers, email marketing, social media, traditional media and online platforms.Managed communications positioning strategy and controlled timing of speeches, public appearances, publications, internal communications and media releases.Managed the creation of the FSA’s business plan and annual report.

Clients included: IBM, Baker Tilly, KPMG, Osborne Clarke, the Law Society, Coutts, Investors in People, Dept. for Business, Innovation and Skills, British Chambers of Commerce, NatWest and Sony.Developed campaigns to enhance brand awareness, showcase thought-leadership and generate new business for clients.Created corporate magazines, websites, annual reviews, email communications, videos, events and social media content for a range of clients across UK and international markets.Managed a team of communications, editorial, creative and production professionals.Developed divisional strategy and business plan; set and managed divisional budget and revenue forecasts.Responsible for new business development, and developed client and business partner relationships to secure ongoing annual division revenues in excess of £1 million.

Provided research, analysis, training and consultancy for national media owners and international media agencies.Responsible for marketing and sales of media research data — achieved 100 percent client retention rate.