Mobile Digital Experience for 67mm users.

Internal strategy consulting team creating roadmaps, OKRs, and operating models for key initiatives of the firm.▪ Program-managed a $30M accelerated initiative to rebuild the firm's tech infrastructure offshore in one year, engaging 50 product leaders, and driving the end-to-end implementation.▪ Structured a business case to secure funding for $26M in headcount and $5M in infrastructure to build and operate a new technological domain. Led all headcount and tech expenditure estimations and models.▪ Developed operating model to adopt agile and product management practices across 1,400 engineering teams and 25,000 developers, achieving 100% adoption in one year through strategic design and OKR tracking.▪ Developed transformation strategy to realize $25M in annualized savings for an infrastructure cost driver with a projected 150% CAGR by enhancing financial operations across Cloud teams.▪ Enabled cloud cost visibility by building a data lake, gathering business requirements from 418 products.

BizOps team covering full lifecycle product management, client success, and internal growth strategy.▪ Developed a telemedicine financing product within 4 months, enabling over 200,000 customers to secure prescription loans. Implemented a credit scoring model and an ACH debit system for installment payments.▪ Oversaw a financing product portfolio comprising 1,000+ customers and $5 million in revolving credit lines, ensuring efficient roadmap management, and customer satisfaction.▪ Enhanced the AI credit scoring model and renegotiated client revenue sharing terms, reducing loan delinquency, and boosting revenue by approximately 20%. Achieved results surpassed KPI targets.

Founded and led a digital growth consulting firm for startups and small businesses, managing a three-person team specialized in AdTech, UX, CRM, and web development.▪ Directed the launch and R&D of a consumer product, achieving 9x ROI in marketing spend, and 6.4% e-commerce conversion rates by continuously optimizing customer experience throughout user touchpoints.▪ Directed the design and created the product roadmap of a government web application for the Ministry of Mines and Energy, attracting over 2,000 monthly institutional users to enable impartial research on oil drilling.▪ Managed $400K+ in advertising budgets in cross-platform media to promote the clients’ products & apps.▪ Sold and led 10+ similar projects across various industries, directing the team and contributing to app buildout.

Led the development, launch and GTM strategy of a new veterinary consumer product, reaching net profit margins of over 60% and ROIs of 9:1 on e-commerce channels.

Part of a consumer research and consulting team gathering insights for market analysis, and GTM advisory.▪ Performed quantitative research on market data to analyze customer segments, and identify expansion opportunities for clients across Latin America, including Cargill, Exxon/Mobil, and the Colombian Government.