PRExecutive Communications SupportEmployee Engagement Content Creation

Corporate communications at Cleveland Clinic Abu Dhabi- Messaging- PR strategy- Media relations- Press releases- CEO and executive support- Internal communications and engagement- Campaign development and implementation

Editor of four regular healthcare industry magazines (Arab Health Magazine, MEDLAB, Total Radiology and Building Healthcare) as well as a variety of event specific and branded publications.Key Achievements:- Led total revamp of Arab Health magazine to focus on industry developments and healthcare management- Overhauled distribution plan for all titles to ensure they reached the target audience - Revised online strategy- Launched a series of magazine branded round-table events- Established the department's line of branded publicationsDay to day:- Manage a team and lead the production of each issue: plan direction, prepare flat plans, research topics, commission content, set schedules- Edit, proof read and prepare articles- Writing features, forewords, show reviews and news articles- Conducting interviews with industry leaders- Produce show dailies for Life Sciences Division events- Manage content for other online platforms within the division- Plan, organise and moderate regular healthcare related round table eventswww.arabhealthonline.com/magazine

Event Reporting – European Business Summit (2014, 2013, 2012, 2011)Video interview project – Accenture (2014)

- Managed the Committee's horizontal network and platform websites- Drafted press releases and articles for both internal and external audiences- Planned events in coordination with partner organisations- Oversaw production of printed materials (brochures, posters, leaflets…)- Prepared political and methodological briefing notes and strategic documents- Networked with stakeholders involved in the web platforms- Coordinated new website developments with relevant departments- Special liaison to Republic of Korea delegation at Mali Donor Conference

- Re-launched new format corporate newsletter (long form in-house articles)- Developed and launched new project websites- Drafted and edited a variety of communication materials- Managed external facing network (i-mobility Network)- Organised conferences, meetings and webinars focused on Inteligent Transport Systems, Smart Cities and Future Mobility

- Responsible for production of magazine from planning to printing- Identified issues that would be relevant at time of print- Commissioned articles from freelance journalists and specialist contacts- Wrote editorial and other articles for each issue- Maintained contact with partners and advertisers- Managed web presence of the magazine

- Analysed success of marketing campaigns using a variety of analytics- Developed marketing campaigns- Coordinated research tasks with regional offices- Oversaw projects with external contractors- Coordinated advertising with clients and advertising agency