Softlines categories focusing on costumes and celebrations goods

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Brand extension licensing agency part of the Omnicom Group, a global leader in advertising and marketing communications. Presently working across U.S. Army and Stanley Black & Decker brands in brand management and development capacities, as well as Dinotopia in a reactive manner.

•Supporting new business development and related research•Working alongside brand management by assisting product approvals processes, leading rights clearance requests, and maintaining product samples •Reporting of sales data, reconciling artist royalty statements, and administrative support for the Conde Nast Store•Manage email and social media marketing for the Conde Nast Store

Manage the production approval process, for approximately 15 partners, from concept to strike-off and pre-production, ending in contractual samples; responsible for being well-versed in product approval websites; update category product information for line lists, wholesale and retail pricing, retail placement, and packaging; ensure that branding is up to date each season, meeting the specific needs of the each licensee; create line sheets with retail commits

Assisting with all needs surrounding seasonal Accessories Trade Show at the Jacob Javits Convention Center including logging inventory, packing/unpacking product, merchandising product, assisting with the floor-set, creating visual merchandising displays, as well as any other requirements pertaining to pre- and post- event set-up.

Managed sample closets and sample requests, created materials such as one-sheets and property decks, updated and managed spreadsheets regarding vendors and contracts, attended competitive analysis shopping trips and trade shows, researched for new vendor opportunities. During my time I supported home and other soft lines teams as needed, assisted in the implementation of licensee sell-in reports into our Visual Line and UPC Lists, assisted in the pulling of samples and creating of SWAG baskets, assisting other teams as needed.

Assisted with intellectual property rights and development of the global anti-counterfeiting strategy in protection of LVMH fashion brands; compiled an internal database, cataloging evidence of intellectual property cases which contributed to monthly reports evaluated by LVMH General Counsel; assisted with the drafting of cease and desist letters; recorded investigative reports, any other necessary support to the IP staff.

Compile and manage all press features, research up-coming interior designers, create a docket of potential interior designers for future collaborations, research various topics in the interior design community for the upcoming quarterly newsletter, update spreadsheet regarding contact with magazines/related media.

Along with my duties as Social Media Director, I was responsible for all advertising, marketing and promotional efforts of our club and fall fashion show. This including reaching out to sponsors to secure donations for our swag bags, working with our Creative Director to develop marketing graphics and materials, managing the VIP list and seating arrangements for 125+ VIP guests. The day of the event I was responsible for managing the front-of-house and ticket tables day of show. During the planning process I was tasked with leading committee members in preparation and execution of all PR and marketing efforts.

Manage all social media for the Runway27 organization, communicate with student and local community through these platforms, and assist with all public relations and marketing activities related to Runway27 or Runway27 produced events.

Answer phone calls for management office and residents, direct doctors and other health care providers, create with monthly activities calendar, sort and distribute residents mail, fax daily updated documents, handle any other resident or office needs.

Assist with purchase orders, researching new business opportunities, and assisting the warehouse manager with any tasks related to inventory management.

Place customer service as a top priority ensuring that all of the customers needs are met. In addition, working point-of-sale operations, maintaining store cleanliness and visual displays as well as assisting with floor-sets and regular visuals updates.

Assisted customer on the sales floor and during POS transactions, maintained cleanliness of sales floor and merchandise fixtures, assist with weekly and monthly merchandise floor updates.

Maintain all fashion closets (DKNY, DKNY Jeans, DKNY Pure, DKNY Mens, Donna Kara Collection) including checking in/out merchandise loans for press. Support Public Relations team with all needs, including those leading up to NYFW shows and day-of-show support. Prepare the showroom for press events. Assisted with other projects, primarily pulling merchandise for requests and styling.