Nicole Hampton Email & Phone Number

Minneapolis, Minnesota, United States

Tampa/St. Petersburg, Florida Area

Spearheaded the creation of Valpak Digital Agency products, resulting in $2+MM annual revenue; built all products and worked with a top-performing team of 5 experts, developing and executing digital campaigns that drove 30% increase in customer campaign performance for small to medium sized businesses.

805 Executive Drive West, Suite 100

Lead development of Valpak Media Solutions, in partnership with Beyond Private Label, to generate digital revenue for first time at Valpak. Creating revenue models, rate cards, operation workflow, training and product roadmaps. Resulting in $500,000 in revenue in the first year.

Largo, FL

Responsible for the development and evolution of the email marketing and user registration programs. Revitalized and repaired email deliverability for Valpak and Savings.com. Resolved longstanding issues with ISPs impacting delivery of email to recipients. Worked with platform vendor to implement new technology and optimize email sending. Improved email.

Greater Atlanta Area

• Manage global user registration, contesting, user management, interactive forms, email marketing and privacy for all Cox Media Group properties.
• Facilitate the execution of permission marketing in addition to product quality control, best practices, staff training, documentation, project execution, testing, product, and permission marketing metrics.
• Act as key leader in a creative, fast paced, team helping to drive strategic permission marketing initiatives that exceed business objectives for Cox Media Group.
• Manage and support all permission marketing software for CMG (Global User Registration, Interactive Forms, Contests (Upickem), Email Marketing Software (StrongMail, ExactTarget, Epsilon, Lyris).
• Manage multiple systems, follow complex processes, assess technical information, and have superior attention to detail to ensure targeted, high-impact tactical program alternatives and recommendations.
• Provide training and support to all CMG properties for tools, features and functionality managed by permission marketing team, and manage the resolution of the issues.

• Maintained the existing system and software while developing the new global registration system and integrating with new email marketing software (UnityMail, Lyris ListManager).
• Worked with existing vendors to create blended registration opportunities, as well as to manage scope of project, ensuring all project components milestones were achieved within tight time and cost constraints.
• Used research, analytics and software to increase station revenue opportunities through email marketing.
• Developed relationships with ISPs to maintain 'white listing', resolve 'blocks', and register for feedback loops, and designed and coded message templates that met the deliverability standards for the major ISPs.
• Supported day-to-day activities associated with the budgeting, development, implementation, monitoring, and evaluation of all permission marketing programs and materials to support business objectives.
• Informed key stakeholders and facilitated effective planning across functional groups to align efforts against the key priorities and minimize last-minute crisis situations.

As radio partners producer with GoCarolinas.com I managed the websites and web development for our Infinity/CBS Radio partners. Creating content, daily updates, special promotions and engaging the stations and radio personalities to participate online.

Developed web content, worked with InsideNewOrleans.com partners like New Orleans Jazz and Heritage Festival to create content and provide website updates.