Contributed to the development and refinement of branding for a company, including its packaging, logo design, and brand name. I collaborated on creating a cohesive visual identity that reflects the company’s values and market positioning. In addition to branding, I was responsible for improving the website’s user experience by mapping out the user journey, optimizing navigation, and ensuring a seamless interaction flow. I also worked on photo imaging and overall aesthetics, enhancing the brand’s digital presence to align with its visual and functional goals, resulting in an engaging and user-friendly platform.

- Conducted a research project examining the influence of nonsensical buzzwords on consumer behavior using Qualtrics, culminating in a poster presentation to graduate students and Haas faculty.- Supported two additional consumer behavior studies by collecting data through in-person surveys and managing shop data, ensuring accuracy in digitization.- Performed a comprehensive literature review on framing effects and leveraged Excel and Python to analyze and summarize findings.- Delivered actionable insights through clear and impactful data presentation.

Designing URBIVERSE, an AI-powered fleet management and long-term projection software for European enterprise customers. Switch is backed by the European Union and Berkeley Skydeck.(https://getswitch.io/urbiverse/)

I analyzed market trends across various age demographics, studying viewer preferences, platform usage, device engagement, and ad-watching experiences. Through surveys and interviews, I gathered insights that helped inform strategic decisions to improve content delivery and audience engagement for different age groups.

Improved website user journey and information hierarchy

Improved website user journey and information hierarchy