Nicole Dowd Email & Phone Number

• Channel Manager for the Amazon and Ecommerce space focusing on Craftsman, Black & Decker, & DeWALT Outdoor products.• Partnered in launching 14 new ASINs on Amazon for Craftsman outdoor tools. Resulting in $230k in incremental POS• Created the line up for Amazon Prime events - Prime Day, Prime Big Deal Days, and Black Friday deals• Continuously create and execute yearly promotional activity for Craftsman, Black & Decker & DeWALT outdoor skus. While maintaining commercial alignment and growing the outdoor business• Help maintain funnels/forecasts among Amazon, CPO Outlets & Max Tool

• Liaison for the Lowe’s Field Team between internal – cross functioning teams to provide resources, promotional, inventory & project updates• Develop in store promotional materials and quarterly Source booklet for field team• Launched the transition to Showpad, creating a new webpage and experienced based platform for field resources. Resulting in an All in To Win Award from SBD• Utilize Salesforce Lightning to develop surveys, reports, dashboards and manage Pardot and onboarding campaigns, as well as roster creation• Analyze data sets to enhance field reps and account partnerships• Manage all Lowe’s MST (Merchandising Service Team) partnership to streamline successful in store execution and projects• Coordinated 12 event activations centering around Lowe’s & SBD corporate initiatives • Strategize marketing plans with multiple vendors for DeWALT & Craftsman giveaways • Implement and manage Lowe’s Field Team budgets allocating to different field team needs • Assisted in scaling Lowe’s Field Team of 15 new heads, covering all onboarding and field materials

Atlanta, Georgia, United States

• Oversee a team of 5 Sales Coordinator in the Atlanta Market• On-boarded 2 college graduates into the Sales Coordinator Role• Managed a $55 million territory made up of 91 stores across Georgia and Alabama• Generated a 38% POS lift across a two week in store event series

Honolulu, Hi

• Managing an $11 million territory of Home Depot accounts in Hawaii• Collaborated with Home Depot District Managers, Store Managers, and Assistant Store Managers to grow sales through merchandising and implementing sales strategies.• Analyzed and leveraged various data reports to make sales decisions• Educated customers (with events) and Home Depot employees on SBD initiatives and product knowledge- arranged with DM’s and SM’s• Organized and implemented district wide event series to drive sales and strengthen brand support.

Providence, Rhode Island Area

• Managed a $10 million territory of Home Depot accounts in Rhode Island, Connecticut & Massachusetts area to drive sales on the entire SBD portfolio at The Home Depot. • Grew new market territory 10% since July 2018• Collaborated with Home Depot District Managers, Store Managers, and Assistant Store Managers to grow sales through merchandising and implementing sales strategies.• Analyzed and leveraged various data reports to make sales decisions• Educated customers (with events) and Home Depot employees on SBD initiatives and product knowledge- arranged with DM’s and SM’s• Organized and implemented district wide event series to drive sales and strengthen brand support.

- Assist on game day activities- Check-in all unofficial recruits/families on game day - Assist on all recruiting events - Create social media content on game day - Input data on JumpForward

Fishers

- Branded a small local business into one cohesive entity - Designed a new website, business cards and registration forms- Organized and implemented an email marketing strategywww.jumpforjoyindy.com

Muncie, Indiana Area

- Distributed cups, consisting of promotional items, to businesses across Muncie- Created social media content for @hotboxballstate Instagram

Sulphur Springs, Indiana

- Created spreadsheets of past and current data- Organized tools and utility closets- Assisted on service engines

- Conducted research over various insurance policies - Formulated spreadsheets to see data trends from old policies to current date- Collected information on golf courses around U.S. and world to be used for the launch of the golf insurance coverage- Generated content for Facebook and Twitter ads- Created animated videos on GoAnimate for all insurance policies

-Organized promotional material to send to clients -Send out invitations for monthly speakers-Clerical work

Bachelor Of Science - Bs, Advertising/Marketing, 3.49

Activities and Societies: -Alpha Phi -Adapt -American Advertising Federation -Louis E. Ingelhart Scholar -Mortar Board -Dance.

Education record

Activities and Societies: Senior/Junior Class President D.A.R.E Hancock County Representative N.A.S.A (Neighborhoods Against Substance.